Kapil Lad

Associate Vice President Marketing, IKS Health
Mumbai, Maharashtra, India

Professional Overview

Kapil Lad is an accomplished marketing professional with over 15 years of experience in the technology and healthcare sectors. As the Associate Vice President of Marketing at IKS Health, he is responsible for driving the company's marketing strategy, leading cross-functional teams, and ensuring strategic alignment with business objectives.

Experience Summary

Current Role

As the Associate Vice President of Marketing at IKS Health, Kapil is responsible for developing and executing innovative marketing campaigns that drive brand awareness, lead generation, and customer engagement. He oversees a team of marketing specialists and works closely with the sales and product teams to ensure seamless integration of marketing initiatives. Under his leadership, IKS Health has seen a significant increase in website traffic, social media engagement, and lead conversion rates.

Career Progression

Prior to his current role, Kapil held various marketing leadership positions at leading technology companies, including Atos, Syntel, and CitiusTech. He has a proven track record of driving digital transformation, implementing data-driven marketing strategies, and delivering measurable results. Throughout his career, Kapil has consistently demonstrated his ability to adapt to changing market dynamics, identify emerging trends, and execute successful marketing campaigns.

Academic Background

Kapil holds a bachelor's degree in Computer Engineering from the University of Mumbai. He has also completed several professional certifications in digital marketing, search engine optimization, and social media marketing.

Areas of Expertise

• Digital marketing strategy and implementation

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media marketing and influencer outreach

• Content creation and marketing

• Marketing automation and lead generation

• Cross-functional collaboration and team leadership

Professional Impact

During his tenure at Atos, Kapil led the global digital marketing strategy, resulting in a 35% increase in website traffic and a 25% improvement in lead conversion rates. At Syntel, he spearheaded the development of a comprehensive digital marketing and social media framework, which contributed to a 20% year-over-year growth in the company's online presence and customer acquisition.

Conclusion

With his extensive experience, strategic mindset, and strong technical expertise, Kapil Lad is a versatile marketing leader who is well-equipped to drive digital transformation and deliver measurable results for IKS Health. His ability to align marketing initiatives with business objectives, combined with his proven track record of success, make him a valuable asset to the organization.