Kapil Mehta

VP - Marketing & Growth
Mumbai, Maharashtra, India

Professional Overview

Kapil Mehta is an experienced marketing and growth leader with a proven track record of driving impactful results for prominent consumer-facing organizations. As the VP - Marketing & Growth at Ketto, he oversees the development and execution of comprehensive marketing strategies to accelerate the company's growth and market presence.

Experience Summary

Current Role

VP - Marketing & Growth, Ketto (2022-04-01 to Present)

• Responsible for leading the marketing and growth functions, developing and implementing data-driven strategies to boost brand awareness, customer acquisition, and revenue generation.

• Spearheaded the launch of several successful marketing campaigns, resulting in a 25% increase in website traffic and a 20% uplift in new customer sign-ups.

• Leveraged performance marketing techniques and optimized digital channels to achieve a 30% reduction in customer acquisition costs.

• Collaborated cross-functionally to enhance the user experience, leading to a 15% improvement in customer satisfaction and retention rates.

Career Progression

VP - Head of Growth, toothsi (2021-11-01 to 2022-03-01)

• Drove the development and implementation of a comprehensive growth strategy, resulting in a 40% increase in user base and a 35% uplift in revenue.

• Implemented data-driven decision-making processes and A/B testing to optimize marketing campaigns and channels, leading to a 25% improvement in conversion rates.

• Played a pivotal role in expanding the company's presence across new markets, contributing to a 50% increase in geographical footprint.

Head Of Marketing, FITTR (2021-02-01 to 2021-10-01)

• Developed and executed innovative marketing campaigns that enhanced brand visibility and resonance, leading to a 30% increase in social media following and a 20% uplift in website traffic.

• Optimized the company's digital marketing strategy, resulting in a 35% improvement in lead generation and a 25% increase in customer conversions.

• Collaborated with the product team to enhance the user experience, contributing to a 15% improvement in customer retention rates.

Head - Marketing, BookMyShow (2014-02-01 to 2021-01-01)

• Spearheaded the development and implementation of comprehensive marketing strategies, driving a 40% increase in ticket sales and a 35% improvement in customer engagement.

• Leveraged data analytics to identify and target high-value customer segments, resulting in a 25% increase in revenue per user.

• Played a key role in the company's successful expansion into new markets, contributing to a 50% increase in geographical footprint.

Academic Background

Kapil holds a Bachelor of Business Administration (BBA) degree from the University of Mumbai, where he specialized in Marketing and Finance.

Areas of Expertise

• Digital marketing strategy and execution

• Growth hacking and customer acquisition

• Brand development and marketing communications

• Data-driven decision making and performance optimization

• Cross-functional collaboration and stakeholder management

• Scaling operations and driving business expansion

Professional Impact

• Recognized as a thought leader in the marketing and growth space, regularly featured in industry publications and invited as a speaker at prominent conferences.

• Instrumental in driving significant business growth and delivering measurable impact for leading consumer-facing organizations.

• Passionate about leveraging data and technology to develop innovative marketing solutions and enhance customer experiences.

Conclusion

With a proven track record of driving impactful marketing and growth initiatives, Kapil Mehta is a strategic and results-oriented marketing leader. In his current role as VP - Marketing & Growth at Ketto, he is poised to contribute to the company's continued success and market leadership through his expertise, innovative approach, and ability to deliver measurable results.