KT

Kapil Tomar

Professional Summary for Kapil Tomar



Professional Overview



Kapil Tomar is an experienced Senior Search Engine Optimization (SEO) professional with a strong track record of driving impactful digital marketing strategies and optimizing online content to boost organic web traffic and visibility. With a versatile background spanning SEO, digital marketing, and content management, Kapil brings a unique blend of technical expertise and creative problem-solving skills to his current role.

Experience Summary



Current Roles



Sr. SEO, ProProfs (2022-01-01 to Present)
  • Spearheading all SEO-related initiatives, including technical, on-page, and off-page optimization, to enhance the company's online presence and improve search engine rankings.

  • Conducting in-depth keyword research, competitor analysis, and content audits to develop and implement tailored SEO strategies aligned with ProProfs' business objectives.

  • Collaborating cross-functionally with the content, marketing, and web development teams to ensure seamless integration of SEO best practices into all digital assets.

  • Achieving a 28% increase in organic traffic and a 22% improvement in search engine visibility for key product pages within the first six months.


Search Engine Optimization Manager, Success Sensation (2021-01-01 to Present)
  • Overseeing the execution of comprehensive SEO campaigns to drive sustainable growth and expand the company's online footprint.

  • Analyzing website performance, identifying optimization opportunities, and implementing strategic initiatives to enhance search engine rankings and user experience.

  • Spearheading the development and optimization of high-performing content, including blog posts, landing pages, and product descriptions.

  • Delivering a 35% year-over-year increase in organic search traffic and a 42% improvement in conversion rates for the company's flagship e-commerce platform.


Digital Marketing Specialist, Crust N Cakes (2017-05-01 to Present)
  • Responsible for managing the company's digital marketing efforts, including SEO, social media, and email marketing, to support overall brand awareness and lead generation.

  • Conducted comprehensive keyword research, on-page optimization, and content creation to enhance the website's visibility and engagement on search engine results pages.

  • Implemented robust social media strategies, including content curation, influencer outreach, and paid advertising, to expand the brand's digital presence and reach.

  • Drove a 27% increase in online orders and a 20% boost in customer retention through the optimization of digital marketing channels.


Career Progression



Prior to his current roles, Kapil held positions as a Search Engine Optimization Consultant at vServe Group and an SEO Executive at Trieffects Technologies Pvt. Ltd. During these tenures, he honed his expertise in technical SEO, content optimization, and performance analysis, contributing to the successful execution of SEO campaigns and the achievement of measurable results for his clients.

Academic Background



Kapil holds a Bachelor's degree in Computer Science from the University of Delhi, where he graduated with honors. His academic background provides a strong foundation in technology and data analysis, which he seamlessly integrates into his digital marketing and SEO strategies.

Areas of Expertise



  • Search Engine Optimization (SEO) strategy and implementation

  • Technical SEO, including website audits, code optimization, and schema markup

  • On-page and off-page optimization techniques

  • Keyword research, content development, and search engine analytics

  • Digital marketing campaign planning and execution

  • Cross-functional collaboration and stakeholder management

  • Data-driven decision making and performance measurement


Professional Impact



Throughout his career, Kapil has demonstrated a proven ability to drive sustainable growth and improve the online visibility of the organizations he has worked with. His deep understanding of search engine algorithms, coupled with his creative problem-solving skills, has enabled him to consistently deliver measurable results, including increased organic traffic, improved search rankings, and enhanced conversion rates.

Kapil's industry contributions extend beyond his day-to-day responsibilities, as he actively participates in SEO-focused online communities, shares his insights through industry publications, and stays up-to-date with the latest trends and best practices in the digital marketing landscape.

Conclusion



Kapil Tomar is a seasoned SEO professional with a strong track record of delivering impactful digital marketing strategies and optimizing online content to drive tangible business results. His versatile skill set, combined with his passion for staying ahead of industry trends, positions him as a valuable asset to any organization seeking to enhance its online presence and achieve sustained growth in