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Kapil Tomar

Kapil Tomar - Seasoned SEO Professional



Professional Overview



Kapil Tomar is a seasoned Search Engine Optimization (SEO) professional with over 8 years of experience in driving impactful digital marketing strategies. Currently serving as a Sr. SEO at ProProfs and a Search Engine Optimization Manager at Success Sensation, he specializes in leveraging data-driven insights to optimize online visibility and enhance search engine rankings for clients across diverse industries.

Experience Summary



Current Roles



Sr. SEO, ProProfs (2022 - Present)
  • Oversee the execution of comprehensive SEO campaigns, including keyword research, on-page optimization, and off-page link building strategies

  • Collaborate with cross-functional teams to analyze website performance, identify growth opportunities, and implement targeted improvements

  • Monitor and report on key SEO metrics, such as organic traffic, keyword rankings, and conversion rates, to drive data-informed decision-making


Search Engine Optimization Manager, Success Sensation (2021 - Present)
  • Develop and implement customized SEO strategies to boost online visibility and drive qualified traffic for a range of clients

  • Conduct in-depth competitor analysis, identify industry trends, and optimize content and technical aspects of client websites

  • Measure and report on the impact of SEO initiatives, leveraging analytical tools to track and interpret performance metrics


Career Progression



Digital Marketing Specialist, Crust N Cakes (2017 - Present)
  • Managed the company's digital marketing efforts, including SEO, social media, and email marketing campaigns

  • Increased organic search traffic by 35% and improved keyword rankings for key product pages


SEO Consultant, vServe Group (2021 - 2023)
  • Provided strategic SEO consulting services to clients, conducting comprehensive audits and developing tailored optimization plans

  • Achieved an average increase of 25% in organic traffic and 20% improvement in keyword rankings for client websites


SEO Executive, Trieffects Technologies Pvt. Ltd. (2014 - 2016)
  • Implemented on-page and off-page SEO tactics to drive increased visibility and rankings for clients in the technology sector

  • Demonstrated expertise in keyword research, content optimization, and link building strategies


Academic Background



Kapil holds a Bachelor's degree in Computer Science from the University of Delhi, where he graduated with distinction.

Areas of Expertise



  • Search Engine Optimization (SEO)

  • Keyword research and analysis

  • On-page and off-page optimization

  • Technical SEO and website auditing

  • Content creation and optimization

  • Link building and digital PR

  • Google Analytics and data analysis

  • Cross-functional collaboration and project management


Professional Impact



  • Spearheaded a successful SEO campaign that resulted in a 45% increase in organic traffic and a 30% improvement in keyword rankings for a leading e-commerce client

  • Developed and implemented innovative link building strategies that earned high-quality backlinks from authoritative industry publications

  • Collaborated with content and web development teams to optimize website structure and content, leading to a 20% improvement in organic conversion rates


Conclusion



With a proven track record of driving measurable SEO results, Kapil Tomar is a versatile and results-oriented professional dedicated to helping clients enhance their online presence and achieve their digital marketing objectives. His extensive industry experience, data-driven approach, and cross-functional expertise make him a valuable asset in the competitive digital landscape.