Kara Farmer
Sales Operations Manager
Professional Overview
Kara Farmer is an experienced Sales Operations professional with a proven track record of driving efficiency and revenue growth for leading technology companies. As the Sales Operations Manager at Gong, she leverages her expertise in data analysis, process optimization, and cross-functional collaboration to enable the sales team's success and support the overall business strategy.
Experience Summary
Current Role
At Gong, Kara is responsible for overseeing the sales operations function, including forecasting, pipeline management, commission tracking, and reporting. She works closely with the sales leadership team to streamline workflows, implement sales enablement tools, and provide data-driven insights to inform strategic decision-making. Under Kara's leadership, the sales operations team has consistently exceeded revenue targets and improved the overall effectiveness of the sales process.
Career Progression
Prior to joining Gong, Kara held sales operations roles at Torch and Deltek, where she demonstrated her ability to drive operational excellence and process optimization. As the Lead Sr. Sales Operations Analyst at Deltek, she implemented a new CRM system and developed customized reporting solutions that increased visibility and accountability across the sales organization. Earlier in her career, Kara gained valuable experience in government and project management at Dun & Bradstreet and the Virginia Department of Transportation.
Academic Background
Kara holds a Bachelor of Science in Business Administration from the University of Richmond, with a concentration in Finance and minor in Economics. During her studies, she was actively involved in the university's sales club and completed several internships, developing her passion for data-driven sales operations.
Areas of Expertise
- Sales operations management
- Data analysis and reporting
- CRM system implementation and optimization
- Sales process improvement and automation
- Cross-functional collaboration and stakeholder management
- Revenue forecasting and pipeline management
Professional Impact
At Gong, Kara has spearheaded the implementation of a new sales forecasting model, which has improved the accuracy of revenue projections by 20%. She has also led the integration of the sales operations function with the marketing and customer success teams, resulting in a more seamless customer experience and a 15% increase in customer retention.
Conclusion
With her extensive experience in sales operations and a keen understanding of the technology industry, Kara Farmer is poised to continue driving transformative change and delivering exceptional results for Gong. Her ability to leverage data, streamline processes, and foster cross-functional collaboration makes her a valuable asset to the organization and a respected leader in the sales operations field.
