Professional Role and Company Overview
Karan Raj Kohli is the Founder, CEO, and Co-Founder of Salt Oral Care, a Mumbai-based premium oral wellness brand established in 2022. He co-founded the company alongside Viraj Kapur. Salt Oral Care positions itself as India’s first dentist-curated luxury oral care and hygiene brand, blending science-backed formulations with sustainable, toxin-free, and eco-friendly designs. The brand emphasizes closing the gap between effective oral health solutions and appealing consumer products by introducing clean, science-driven oral care that aligns with luxury wellness trends.
Key Business Initiatives and Market Positioning
Salt Oral Care under Kohli’s leadership has:
- Raised USD 1 million in pre-Series A funding from Lotus Holdings, the family office of Lotus Herbals, in 2025. The funding round aims to scale operations and advance the brand’s mission to disrupt the traditional oral care industry in India.
- Established strategic partnerships, including a collaboration with the World Trade Centre Pune, focusing on expanding retail presence in premium supermarkets, airline lounges, and hospitality venues.
- Delivered innovative product launches, such as luxurious flavor variants including Amalfi Spearmint and Souk Fennel Mint mouth sprays, timed for festive seasons to enhance user convenience.
- Focused on operational optimization by implementing automation technologies, successfully cutting order processing times by 50%, showcasing Kohli’s role in enhancing internal efficiency.
Professional Background and Experience
Before founding Salt Oral Care, Karan Kohli was the Founder and CEO of Manor Rama Pictures LLP, a production company. His background includes experience in creative direction and strategic storytelling, notably as a Creative Director at Balaji Motion Pictures. Kohli’s academic credentials include a Bachelor’s Degree in Film/Cinema from Brunel University London and additional education from Infinity Business School, New Delhi.
His career trajectory reflects a blend of creative production expertise combined with entrepreneurial leadership in consumer brands focused on wellness and lifestyle. This unique combination has influenced Salt Oral Care’s approach to branding, marketing, and product storytelling—targeting a lifestyle-conscious clientele.
Public Persona and Thought Leadership
Kohli actively shares Salt Oral Care’s mission and values through executive communications and digital platforms, emphasizing transparency and personal connection in oral care:
- Advocates for making oral care honest and inclusive, stripping away “fear, fluff, and fake claims” in the category.
- Promotes oral care as a mindful, indulgent experience merging efficacy with luxury appeal.
- Positions Salt Oral Care as “forward-thinking artisans” committed to sustainability and legacy-building for the planet.
His public statements frequently highlight Salt’s focus on clean beauty, toxin-free ingredients, and sustainability, reinforcing a wellness-first approach that resonates with modern Indian consumers.
Location and Contacts
- Based in Mumbai, Maharashtra, India.
- Executive-level management within the C-Suite team at Salt Oral Care.
The information reflects Karan Kohli’s comprehensive leadership role that spans strategic vision, operational scaling, product innovation, and impactful brand positioning within the evolving luxury oral wellness market in India. His combination of creative industry experience and business acumen supports Salt Oral Care’s disruptive growth trajectory and premium market differentiation.
