Karen Bellin
VP, Data, Analytics and Insights
Professional Overview
Karen Bellin is an accomplished data and analytics leader with extensive experience driving data-driven strategies and insights to support business growth. As the Vice President of Data, Analytics and Insights at NP Digital, she is responsible for developing and implementing cutting-edge data and analytics solutions that enable the agency to deliver exceptional results for its clients.
Experience Summary
Current Role
In her current role at NP Digital, Karen oversees the data, analytics and insights teams, managing a cross-functional group of data scientists, analysts and engineers. She is responsible for developing and executing the agency's data-driven strategy, leveraging advanced analytics and business intelligence tools to uncover actionable insights that inform decision-making and drive measurable business impact. Under her leadership, the data and analytics practice has become a strategic pillar of NP Digital's service offering, contributing to the agency's consistent growth and industry recognition.
Career Progression
Prior to joining NP Digital, Karen served as the Vice President of Data and Analytics at Mirum Agency, where she was instrumental in building the agency's data and analytics capabilities. During her tenure, she led the implementation of data-driven solutions that enhanced client campaign performance and improved marketing ROI. Before that, she held various analytics and technology roles at Digitaria, a JWT Company (now Mirum Agency), where she demonstrated her expertise in leveraging data to drive business outcomes.
Academic Background
Karen holds a Bachelor of Science degree in Computer Science from The New School University, where she also served as an Instructor, sharing her knowledge and passion for technology with the next generation of professionals.
Areas of Expertise
- Data strategy and governance
- Advanced analytics and business intelligence
- Machine learning and predictive modeling
- Integrated marketing analytics
- Cross-functional team leadership and collaboration
Professional Impact
Under Karen's leadership, the data and analytics practice at NP Digital has become a key differentiator for the agency, driving significant business growth and securing high-profile client partnerships. Her team's insights have been instrumental in optimizing marketing campaigns, improving customer engagement, and delivering measurable ROI for clients across various industries.
Conclusion
With her deep expertise in data and analytics, coupled with her strong leadership skills and strategic mindset, Karen Bellin is a valuable asset to NP Digital and its clients. She is committed to leveraging the power of data to drive innovation and business success, making her a trusted partner for organizations seeking to harness the full potential of their data.
