Professional Summary
Professional Overview
Karen Carlson is an accomplished marketing strategist with extensive experience driving brand growth and customer engagement across the consumer packaged goods and media industries. As the Director of Marketing Strategy at NBCUniversal Media, LLC, she leverages her expertise in data-driven marketing, digital transformation, and campaign optimization to elevate the company's marketing initiatives and deliver exceptional results.
Experience Summary
Current Role
As the Director of Marketing Strategy at NBCUniversal Media, LLC, Karen is responsible for developing and implementing comprehensive marketing strategies that align with the company's overarching business objectives. In this role, she oversees the planning, execution, and measurement of multi-channel marketing campaigns, working collaboratively with cross-functional teams to drive increased brand awareness, customer acquisition, and customer retention. Under her leadership, the marketing team has achieved significant improvements in key performance indicators, such as a 25% increase in website traffic and a 15% uplift in conversion rates.
Career Progression
Prior to her current role, Karen held various marketing leadership positions, including Director of Brand Strategy & Marketing at IHOP and Senior Manager of Brand Marketing at IHOP. During her tenure at IHOP, she spearheaded the brand's successful digital transformation, leading the implementation of a new customer relationship management (CRM) system and data-driven marketing initiatives that resulted in a 20% increase in customer loyalty program enrollment. Earlier in her career, Karen held roles at Walt Disney Parks & Resorts and Dunkin' Brands, where she honed her skills in brand management, campaign planning, and marketing analytics.
Academic Background
Karen holds a Bachelor of Science in Marketing from the University of Southern California, where she graduated cum laude. She also completed an Executive Leadership Program at the Stanford Graduate School of Business, further enhancing her strategic and managerial capabilities.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Brand positioning and equity development
- Digital transformation and marketing technology
- Customer segmentation and targeted campaign optimization
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Karen has demonstrated a track record of driving measurable business impact through innovative marketing initiatives. She has been recognized for her ability to develop and implement successful marketing strategies that resonate with target audiences, resulting in increased brand awareness, customer engagement, and revenue growth. Karen's industry expertise and leadership have made her a respected voice in the marketing community, and she is frequently invited to speak at industry conferences and events.
Conclusion
With her extensive experience, strategic acumen, and proven track record of success, Karen Carlson is poised to continue making a significant impact in the marketing industry. As the Director of Marketing Strategy at NBCUniversal Media, LLC, she is well-equipped to guide the company's marketing efforts, leveraging her expertise to achieve remarkable results and contribute to the organization's overall growth and success.
