Karen Costa

Social Media Specialist | Rio de Janeiro, Brazil

Professional Overview

Karen Costa is a seasoned social media professional with over a decade of experience in marketing research and corporate event planning. In her current role at Eletrobras, she is responsible for managing the company's social media channels, developing engaging content strategies, and driving customer engagement.

Experience Summary

Current Role

As the Social Media Specialist at Eletrobras, Karen is tasked with overseeing the company's social media presence, including Facebook, Instagram, and Twitter. She develops and implements content calendars, monitors online conversations, and collaborates with cross-functional teams to ensure consistent brand messaging. Under her leadership, Eletrobras' social media engagement has increased by 25% year-over-year, contributing to the company's overall digital marketing efforts.

Career Progression

Prior to her current role, Karen held various positions within the marketing and research domains. She served as the Social Media Specialist at Eletrobras Furnas, where she honed her skills in social media management and content creation. Prior to that, she was responsible for planning and organizing corporate events at Eletrobras Furnas, showcasing her ability to coordinate complex projects and deliver successful outcomes.

Karen's earlier career experience includes roles as a Competitive Intelligence Analyst at Pernambucanas and a Market Research Analyst at Consumoteca and Contax S/A. These positions allowed her to develop a strong foundation in data analysis, market research, and strategic decision-making.

Academic Background

Karen holds a Bachelor's degree in Marketing from the Universidade do Estado do Rio de Janeiro (UERJ), where she graduated with honors. During her studies, she gained valuable experience as a Trainee at the Laboratório de Pesquisa Mercadológica e Opinião Pública (LPO UERJ), further strengthening her research and analytical skills.

Areas of Expertise

• Social media strategy and content management

• Digital marketing and online engagement

• Market research and competitive analysis

• Event planning and project coordination

• Stakeholder management and cross-functional collaboration

Professional Impact

Under Karen's leadership, Eletrobras' social media channels have experienced a significant increase in engagement, with a 25% year-over-year growth in followers and a 30% increase in average post interactions. She has been instrumental in developing and implementing a cohesive social media strategy that aligns with the company's broader marketing objectives.

Conclusion

With her extensive experience in marketing research, corporate event planning, and social media management, Karen Costa is a valuable asset to Eletrobras. Her ability to leverage data-driven insights, create engaging content, and collaborate effectively with cross-functional teams makes her a key contributor to the company's digital transformation and customer-centric initiatives.