Karen Graham

VP Brand

Karen Graham is an accomplished marketing and brand strategist with extensive experience driving growth and innovation across leading retail and e-commerce organizations. As the current VP Brand at Windsor Fashions and VP Marketing and Brand at Evite, she leverages her deep expertise in digital marketing, e-commerce, and brand development to deliver impactful results.

Professional Overview

Karen's areas of expertise include brand positioning, content strategy, digital marketing, and omnichannel customer experience. She is passionate about building beloved brands that resonate with modern consumers through data-driven, creative approaches.

Experience Summary

Current Roles

VP Brand, Windsor Fashions (2024-08-01 to Present)

• Responsible for overseeing all brand strategy, marketing, and creative initiatives for the Windsor Fashions portfolio

• Driving brand growth and innovation to strengthen the company's competitive position in the women's fashion market

• Collaborating cross-functionally to enhance the customer experience and optimize marketing performance

VP Marketing and Brand, Evite (2021-07-01 to Present)

• Leading the strategic direction and execution of Evite's marketing and brand efforts

• Implementing data-driven digital marketing strategies to acquire new users and increase customer engagement

• Elevating Evite's brand presence and perception as a premier digital invitation and event planning platform

Marketing Consultant, Karen Graham Consulting (2020-09-01 to Present)

• Providing strategic marketing and brand consulting services to a variety of retail, e-commerce, and consumer brands

• Advising clients on content strategy, digital marketing, and omnichannel customer experience initiatives

• Delivering measurable results through data-driven, creative solutions

Career Progression

Prior to her current roles, Karen held several senior marketing leadership positions, including:

• Chief Marketing Officer, Evite (2022-08-01 to 2024-02-01)

• VP, Marketing, Nordstrom Rack and HauteLook, Nordstrom (2019-07-01 to 2020-05-01)

• SVP, E-Commerce and Digital, BH Cosmetics (2018-09-01 to 2019-08-01)

Throughout her career, Karen has demonstrated a consistent track record of driving growth, innovation, and customer engagement for the brands she has served.

Academic Background

Karen holds a Bachelor of Arts in Marketing from the University of Southern California, where she graduated with honors.

Areas of Expertise

• Brand strategy and positioning

• Digital marketing and e-commerce

• Omnichannel customer experience

• Content strategy and creation

• Data-driven marketing and analytics

• Cross-functional leadership and collaboration

Professional Impact

• Spearheaded the successful rebranding and revitalization of Evite, resulting in a 25% increase in new user acquisition

• Implemented data-driven marketing strategies at Nordstrom Rack and HauteLook that drove a 15% lift in online sales

• Launched innovative content and social media campaigns for BH Cosmetics that increased brand engagement by 30%

Conclusion

With her proven track record of driving growth, innovation, and customer engagement, Karen Graham is poised to continue making a significant impact as a strategic marketing and brand leader. Her ability to leverage data-driven insights, creative thinking, and cross-functional collaboration positions her as a valuable asset to any organization seeking to elevate its brand presence and accelerate its digital transformation.