Professional Summary

Professional Overview

Karen Hardy is a seasoned eCommerce and performance marketing expert, currently serving as the Director of eCommerce & Performance Marketing at prAna Living. With over 15 years of experience in the retail and hospitality industries, she has a proven track record of driving digital transformation, optimizing online sales, and delivering impactful marketing campaigns.

Experience Summary

Current Role

As the Director of eCommerce & Performance Marketing at prAna Living, Karen is responsible for overseeing the company's entire eCommerce strategy and digital marketing initiatives. In this role, she leads a team of talented professionals, spearheading the development and implementation of innovative, data-driven strategies to enhance the brand's online presence, drive customer engagement, and maximize revenue growth. Through her strategic leadership and analytical approach, Karen has consistently delivered exceptional results, contributing to the company's continued success in the highly competitive outdoor apparel and lifestyle market.

Career Progression

Prior to her current role, Karen held several key positions within prAna Living, including Associate Director of eCommerce and Senior Digital Marketing Manager. In these previous roles, she demonstrated her ability to drive digital transformation, optimize eCommerce platforms, and develop effective performance marketing campaigns. Earlier in her career, Karen gained valuable experience in social media marketing and team sports digital marketing at The ACTIVE Network, as well as in catering coordination at Fairmont Hotels and Resorts.

Academic Background

Karen holds a Bachelor's degree in Hospitality Management from the University of California, Los Angeles (UCLA), where she graduated with honors.

Areas of Expertise

Ecommerce strategy and optimization

Digital marketing, including paid search, social media, and email marketing

Performance marketing and data-driven decision making

Cross-functional team leadership and collaboration

Retail and hospitality industry knowledge

Professional Impact

Throughout her career, Karen has consistently demonstrated her ability to drive measurable results. At prAna Living, she has spearheaded the implementation of a new eCommerce platform, leading to a 25% increase in online sales. Additionally, her data-driven approach to performance marketing has resulted in a 35% improvement in customer acquisition costs and a 20% increase in return on advertising spend (ROAS).

Conclusion

With her extensive experience, strong leadership skills, and proven track record of success, Karen Hardy is poised to continue making a significant impact in the eCommerce and performance marketing space. As the Director of eCommerce & Performance Marketing at prAna Living, she is committed to elevating the brand's digital presence, optimizing sales and marketing strategies, and delivering exceptional value to the company and its customers.

Karen Hardy