Karen Murabito
VP of Marketing, US Health and Personal Care
Professional Overview
Karen Murabito is an accomplished marketing executive with over 25 years of experience in the health and personal care industry. As the VP of Marketing for the US Health and Personal Care division at LF Beauty/Lornamead NA, she oversees the strategic direction, brand management, and go-to-market initiatives for a diverse portfolio of leading consumer health and beauty products.
Experience Summary
Current Role
As the VP of Marketing, US Health and Personal Care at LF Beauty/Lornamead NA, Karen is responsible for driving the company's marketing and brand strategy in the US market. She leads a team of marketing professionals in developing and executing integrated marketing campaigns that have consistently increased brand awareness, customer engagement, and market share for the organization's top-selling health and personal care products. Under her leadership, the US division has achieved double-digit revenue growth over the past 5 years.
Career Progression
Prior to her current role, Karen served as the VP of Marketing at Maclaren USA, where she was instrumental in revitalizing the brand's presence in the North American market and achieving a 35% increase in sales. Before that, she held marketing leadership positions at Boots Healthcare and Clairol, leading successful brand positioning and product launch initiatives that contributed to significant market share gains.
Karen began her career as a marketing research analyst at Philip Morris USA and a project manager at the Yankelovich research firm, gaining valuable insights into consumer behavior and market trends that have shaped her strategic approach throughout her career.
Academic Background
Karen holds a Bachelor of Arts degree in Marketing from the University of Pennsylvania's Wharton School, where she graduated with honors.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development and execution
- Consumer insights and market research
- New product launch and go-to-market planning
- Digital marketing and e-commerce optimization
- Team leadership and cross-functional collaboration
Professional Impact
Under Karen's leadership, the US Health and Personal Care division at LF Beauty/Lornamead NA has achieved significant milestones, including:
- Launching a successful digital-first marketing campaign that drove a 25% increase in online sales
- Overseeing the successful integration of two acquired brands, resulting in a 20% increase in market share
- Leading a cross-functional team in the development and rollout of a new product line that generated $35 million in revenue in its first year
Conclusion
With her extensive experience, proven track record of success, and deep understanding of the health and personal care industry, Karen Murabito is a strategic and innovative marketing leader who continues to drive growth and innovation for LF Beauty/Lornamead NA in the US market.
