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Karen Obrien

Karen Obrien


VP of Marketing



Professional Overview


Karen Obrien is a seasoned marketing executive with over 15 years of experience driving innovative digital and social media strategies for global brands. As the Vice President of Marketing at Ava Labs, she is responsible for leading the company's comprehensive marketing efforts, including brand development, content creation, and demand generation programs.

Experience Summary



Current Role


As VP of Marketing at Ava Labs, Karen is responsible for developing and executing the company's overall marketing strategy to support its growth in the blockchain technology space. She oversees a team of marketing professionals and works closely with cross-functional partners to align marketing initiatives with the company's business objectives. Under her leadership, Ava Labs has seen a significant increase in brand awareness and customer engagement, contributing to the company's rapid expansion.

Career Progression


Prior to joining Ava Labs, Karen held various senior marketing roles, including CMO at Community Labs, Vice President of Media and Social Media at Signet Jewelers, and VP of Global Social Media, Brand and Customer Engagement at Western Union. Throughout her career, she has demonstrated a strong track record of driving impactful marketing campaigns, leveraging emerging technologies, and building high-performing teams.

As an angel investor at FirstLook, Karen leverages her deep industry expertise to identify and support promising startups in the marketing and advertising technology sectors.

Academic Background


Karen holds a Bachelor of Arts degree in Business Administration from the University of Washington, with a focus on Marketing and Digital Media.

Areas of Expertise


  • Omni-channel marketing strategy and execution

  • Digital and social media marketing

  • Brand development and positioning

  • Content creation and distribution

  • Data-driven marketing analytics and optimization

  • Team management and talent development


Professional Impact


Under Karen's leadership, Ava Labs has seen a 25% increase in web traffic and a 35% boost in social media engagement over the past year. She has also spearheaded the development of the company's award-winning content marketing program, which has positioned Ava Labs as a thought leader in the blockchain industry.

Conclusion


With her extensive experience in driving innovative marketing strategies for global brands, Karen Obrien is a strategic and visionary marketing leader. Her ability to align marketing initiatives with business objectives, coupled with her expertise in emerging technologies and data-driven decision-making, make her a valuable asset to Ava Labs as the company continues to grow and disrupt the blockchain industry.