Karen Trice

Director Shopper Marketing, United States

Professional Overview

Karen Trice is a seasoned Shopper Marketing professional with over 15 years of experience driving impactful consumer engagement and omnichannel marketing strategies. As the Director of Shopper Marketing at Daily Harvest, she is responsible for developing innovative in-store and digital campaigns that elevate the brand's presence and drive sales. Additionally, she co-founded KT Shopper Marketing, a boutique consultancy focused on empowering brands to optimize their shopper marketing efforts across the evolving retail landscape.

Experience Summary

Current Roles

Director of Shopper Marketing, Daily Harvest (2023 - Present)

• Oversee the development and execution of comprehensive shopper marketing strategies to support the brand's growth and visibility in both brick-and-mortar and e-commerce channels

• Collaborate with cross-functional teams to create engaging in-store displays, digital experiences, and omnichannel promotions that drive measurable sales and customer engagement

• Leverage data-driven insights to optimize marketing tactics and ensure efficient allocation of resources

Co-Founder and Head of Omni-Shopper, KT Shopper Marketing (2023 - Present)

• Co-founded a boutique shopper marketing consultancy to provide strategic advisory and implementation support to emerging and established brands

• Develop and implement holistic omnichannel marketing strategies that seamlessly integrate in-store, digital, and experiential touchpoints

• Leverage industry expertise to help clients navigate the evolving retail landscape and capitalize on emerging shopper marketing trends

Career Progression

Prior to her current roles, Karen held various Shopper Marketing and Category Marketing positions at leading brands, including:

• Director of Shopper Marketing, MaryRuth's (2023)

• Director of Shopper Marketing, Eat Just, Inc. (2022 - 2023)

• Senior Manager of Shopper Marketing, Kashi Company (2015 - 2021)

• Category Marketing Manager, PETCO Animal Supplies, Inc. (2013 - 2015)

• Manager of Customer Marketing & Innovation, Kashi Company (2012 - 2013)

• Manager of Sales Strategy Projects, Kashi Company (2011 - 2012)

• Associate Manager of Customer Marketing, Kashi Company (2008 - 2011)

• Business Management Analyst, Kashi Company (2006 - 2007)

• Corporate Analyst, Pepsi Bottling Ventures (2003 - 2006)

Academic Background

Karen holds a Bachelor of Science in Business Administration from the University of California, Berkeley.

Areas of Expertise

• Shopper marketing strategy and execution

• Omnichannel marketing optimization

• Retail trends and consumer behavior analysis

• Cross-functional team leadership and collaboration

• Data-driven decision making and campaign performance measurement

Professional Impact

• Spearheaded the development and implementation of a highly successful omnichannel shopper marketing campaign for Kashi Company, resulting in a 25% increase in in-store sales and a 15% boost in online conversions

• Led the integration of digital and physical touchpoints for Eat Just, Inc., driving a 20% improvement in overall customer engagement and a 12% lift in product trial

• Launched a pilot program for PETCO that leveraged augmented reality and interactive displays, resulting in a 30% increase in foot traffic and a 15% boost in average basket size

Conclusion

With her extensive expertise in shopper marketing, omnichannel strategy, and consumer engagement, Karen Trice is a valuable asset to the brands she serves. Her ability to translate data-driven insights into impactful marketing campaigns that drive measurable results makes her a trusted partner for brands looking to optimize their shopper marketing efforts and stay ahead of the curve in the evolving retail landscape.