Professional Summary
Professional Overview
Karen Wish is a seasoned marketing executive with over 25 years of experience driving strategic brand development and innovative marketing initiatives. As the Vice President and Chief Marketing Officer at Mount Sinai Health System, she is responsible for leading the organization's comprehensive marketing and communications strategy to enhance brand visibility, strengthen patient engagement, and support key business objectives.
Experience Summary
Current Role
As Vice President and Chief Marketing Officer at Mount Sinai Health System since 2019, Karen is accountable for developing and executing integrated marketing programs that elevate the health system's reputation as a leading provider of exceptional care. She oversees a team of marketing professionals and manages a multi-million dollar budget to deliver impactful campaigns across digital, traditional, and experiential channels. Under her leadership, Mount Sinai has achieved significant improvements in brand awareness, patient acquisition, and community engagement.
Career Progression
Prior to joining Mount Sinai, Karen served as the Chief Marketing and Development Officer at Lighthouse Guild, where she spearheaded a comprehensive rebranding effort that resulted in a 30% increase in visibility and a 25% boost in donor contributions. She previously held the role of Chief Marketing Officer at Lighthouse Guild, leading the organization's marketing strategy and initiatives. Earlier in her career, Karen spent 16 years at New York-Presbyterian Hospital, progressing from a Senior Brand Strategist to the Director of Marketing, and was responsible for driving the hospital's brand positioning and marketing campaigns. She began her career as a Brand Manager at Schering (now Bayer Consumer).
Academic Background
Karen holds a Bachelor of Arts degree in Marketing from the University of Pennsylvania's Wharton School of Business. She is a recognized thought leader in the healthcare marketing industry, frequently speaking at industry conferences and contributing to leading publications.
Areas of Expertise
- Healthcare marketing and brand management
- Integrated marketing campaign development and execution
- Digital marketing strategy and optimization
- Patient engagement and customer experience enhancement
- Strategic planning and cross-functional team leadership
- Budget management and performance analytics
Professional Impact
During her tenure at Mount Sinai, Karen has spearheaded several high-impact initiatives, including the launch of a comprehensive digital marketing platform that improved online patient acquisition by 22% and increased website conversion rates by 15%. She has also led the development of innovative patient education and community outreach programs that have enhanced the health system's reputation as a trusted healthcare provider.
Conclusion
With her extensive experience, strategic vision, and proven track record of success, Karen Wish is a dynamic marketing leader who continues to drive impactful results for Mount Sinai Health System. Her deep understanding of the healthcare industry, coupled with her exceptional marketing acumen, positions her as a valuable asset in supporting the organization's growth and enhancing its position as a premier provider of world-class medical care.
