Kari Cazares

Senior Paid Media Specialist, Retail | Saint Petersburg, Florida, United States

Professional Overview

Kari Cazares is a seasoned digital marketing professional with a strong focus on paid media strategies and execution within the retail industry. As a Senior Paid Media Specialist at Brooks Running, she leverages her expertise in paid social, programmatic advertising, and data-driven optimization to drive impactful results for the brand.

Experience Summary

Current Role

As the Senior Paid Media Specialist at Brooks Running, Kari is responsible for overseeing the development and implementation of comprehensive paid media campaigns across various digital channels. She works closely with the marketing team to align paid strategies with broader business objectives, managing budgets, optimizing ad performance, and driving sustainable growth for the brand. Kari's strategic approach and analytical mindset have been instrumental in consistently exceeding campaign goals and delivering measurable ROI.

Career Progression

Prior to her current role, Kari served as a Paid Digital Marketing Specialist at Brooks Running, where she honed her skills in paid social and programmatic advertising. Before joining Brooks, she gained valuable experience as a Paid Social and Programmatic Marketing Analyst at Foot Locker, where she played a crucial role in optimizing cross-channel campaigns and driving digital revenue growth. Kari's diverse background also includes roles as a Home Health Aide and various positions within the athletics department at Winona State University, where she demonstrated her adaptability and leadership abilities.

Academic Background

Kari holds a Bachelor's degree in Marketing from Winona State University, where she graduated with distinction and was actively involved in campus organizations and initiatives.

Areas of Expertise

• Paid media strategy and campaign management

• Paid social advertising (Facebook, Instagram, TikTok, LinkedIn)

• Programmatic advertising and real-time bidding

• Data analysis and performance optimization

• Cross-channel campaign integration

• Budgeting and ROI tracking

• Stakeholder management and collaboration

Professional Impact

Throughout her career, Kari has consistently delivered exceptional results for her clients and employers. At Brooks Running, she has spearheaded the implementation of innovative paid media strategies that have driven significant increases in brand awareness, customer acquisition, and revenue growth. Her ability to analyze data, identify insights, and translate them into actionable plans has made her a valuable asset to the organization.

Kari's industry contributions extend beyond her day-to-day responsibilities, as she has actively shared her expertise through guest speaking engagements and industry events. Her passion for digital marketing and commitment to professional development have positioned her as a respected thought leader in the paid media landscape.

Conclusion

With a proven track record of success in the retail industry and a deep understanding of the ever-evolving digital marketing landscape, Kari Cazares is poised to continue driving impactful results for Brooks Running and further strengthen her position as a top-performing paid media specialist.