Kari Degori

Vice President - Local Marketing & Marketing Capabilities

Professional Overview

Kari Degori is an experienced marketing executive with a strong track record of driving growth and innovation within the retail industry. As the Vice President of Local Marketing & Marketing Capabilities at DICK'S Sporting Goods, she is responsible for developing and executing localized marketing strategies to engage customers and enhance the brand's presence across multiple markets.

Experience Summary

Current Role

In her current role, Kari leads the development and implementation of localized marketing campaigns, leveraging her expertise in consumer insights, digital marketing, and omnichannel engagement. She collaborates closely with cross-functional teams to ensure a cohesive and tailored brand experience for DICK'S Sporting Goods customers. Kari's strategic leadership has been instrumental in driving increased customer loyalty and market share for the company.

Career Progression

Prior to her current position, Kari held various leadership roles within DICK'S Sporting Goods, including Vice President of Storewide & Category Marketing, and Marketing Operations, as well as Vice President of Storewide, Loyalty & Category Marketing. In these roles, she spearheaded the development and execution of comprehensive marketing strategies, optimizing marketing operations, and enhancing the company's loyalty program. Kari's ability to translate data-driven insights into actionable marketing initiatives has been a key driver of the company's success.

Earlier in her career, Kari honed her skills as a Label Development Specialist at Del Monte Foods and HJ Heinz, where she gained valuable experience in product marketing and brand development.

Academic Background

Kari holds a Bachelor's degree, with a focus on Business Administration and Marketing.

Areas of Expertise

Local and regional marketing strategy

Omnichannel marketing execution

Consumer insights and data-driven decision making

Marketing operations and campaign optimization

Retail marketing and brand management

Cross-functional collaboration and team leadership

Professional Impact

Under Kari's leadership, DICK'S Sporting Goods has seen a significant increase in customer engagement and loyalty, as evidenced by the company's growing market share and positive customer feedback. Her innovative approach to localized marketing has resulted in enhanced brand awareness and improved customer experiences across multiple markets.

Conclusion

Kari Degori is a seasoned marketing professional with a proven track record of driving growth and innovation within the retail industry. In her current role as Vice President of Local Marketing & Marketing Capabilities at DICK'S Sporting Goods, she continues to demonstrate her strategic vision, data-driven insights, and collaborative leadership, positioning the company for continued success in the ever-evolving retail landscape.