Executive Summary
Kari Elrod is the Ecommerce Manager at Ergobaby, based in Roseville, California. She offers over a decade of diversified experience across digital marketing, ecommerce management, influencer marketing, social media collaboration, customer experience, and learning and development. Elrod has delivered results for well-known consumer brands such as Ergobaby, Freshly Picked, Inc., Dignity Health, and The Walt Disney Company. She is recognized for successfully managing online platforms, developing and executing creative marketing strategies, leading teams, and driving organizational learning initiatives.
Current Role and Responsibilities
Ergobaby
- Title: Ecommerce Manager
- Location: Roseville, CA, United States
- Department: Marketing and Sales Team (8 members)
- Direct Reports: None
- Headquarters: Torrance, CA, United States; additional offices in Los Angeles, San Diego, Hamburg (Germany), London, Paris, Bialystok.
Key Functions:
- Oversees all ecommerce operations for Ergobaby, a leading global brand in innovative baby products.
- Implements and manages strategies for online sales growth, optimization of digital channels, and integration of influencer and social media marketing initiatives.
- Contributes to cross-functional team initiatives in coordination with sales, marketing, product design/engineering, supply chain, and quality assurance teams.
- Recognized within the organization for creativity, timeliness, and a collaborative approach.
Professional Experience
Freshly Picked, Inc.
- Role: Customer Experience Marketing Specialist
- Duration: October 2018 – October 2022 (4 years 1 month)
- Highlights:
- Managed multiple digital channels, with a focus on email marketing.
- Oversaw efforts that elevated customer engagement and brand loyalty.
Dignity Health
- Role: Learning and Development Coordinator
- Duration: April 2015 – February 2016 (11 months)
- Responsibilities:
- Coordinated employee learning and organizational development initiatives.
The Walt Disney Company
- Role: Client Services and Programs Manager
- Tenure: 5 years, 9 months
- Responsibilities:
- Managed client programs and service delivery.
- Supported learning and development projects within a large-scale entertainment corporation.
Skills & Expertise
- Ecommerce Management: Extensive experience in managing online retail operations, digital merchandising, and driving online revenue for consumer brands.
- Digital Marketing: Proficient in email marketing, influencer partnerships, and social media collaboration to enhance brand visibility and customer acquisition.
- Team Leadership: Demonstrated capability in leading multidisciplinary projects and supporting interdepartmental strategic objectives.
- Creative Project Management: Known for a creative, data-driven approach that focuses on continuous improvement of user experience and engagement metrics.
- Learning & Development: Proficient in developing and implementing employee training and organizational development programs in large enterprise settings.
Company Overview – Ergobaby
Industry: Marketing, Retail, Consumer Goods (Innovative baby products)
Size: 51–200 employees
Company Focus:
Ergobaby is dedicated to designing and distributing innovative babywearing products that foster parent-child bonding. The company emphasizes talent-driven innovation and cross-departmental teamwork, with a strong commitment to supporting new parents and communities through mindful product development and customer engagement.
Organizational Culture:
Described as collaborative and people-centered, with a reputation for supporting creativity, empowerment, and a mission-driven ethos.
Location & Digital Footprint
- Primary Location: Roseville, California, USA
- LinkedIn Profile: [Kari Elrod on LinkedIn](http://www.linkedin.com/in/kari-elrod-2446b3aa)
- Related Mentions: Frequently referenced in marketing and ecommerce contexts within Ergobaby and across industry groups.
Observations
Kari Elrod’s multi-industry track record—spanning retail, health, and entertainment—positions her as a strategic leader with a rare combination of ecommerce, marketing, and operational knowledge. Her depth of expertise in digital channel management, team coordination, and customer experience makes her a key decision-maker for third-party solution providers targeting ecommerce optimization, digital marketing tools, or retail partnership integration. Elrod’s creative and analytical approach, combined with a collaborative mindset, suggests receptiveness to innovative service offerings that align with Ergobaby’s commitment to organizational growth and consumer engagement.
