Kari Franz

Fractional Chief Marketing Officer | Owner

Professional Overview
Kari Franz is a seasoned marketing executive with over 30 years of experience driving growth and innovation for leading organizations across diverse industries. As the Fractional Chief Marketing Officer and Owner of Brigid Marketing Services, she leverages her deep expertise in digital marketing, brand strategy, and campaign management to help clients achieve their strategic business goals.

Experience Summary

Current Role
As the Fractional Chief Marketing Officer and Owner of Brigid Marketing Services, Kari provides strategic marketing leadership and execution for a portfolio of clients. She is responsible for developing and implementing comprehensive marketing strategies, driving the execution of multi-channel campaigns, and measuring the impact of marketing initiatives. Kari's work has helped her clients achieve significant growth, increase brand awareness, and improve customer engagement.

Career Progression
Kari's extensive career includes senior marketing roles at renowned organizations such as Google, Adobe, Charles Schwab, and DHL. She has a proven track record of leading high-performing teams and delivering impactful marketing programs that drive measurable results. Prior to her current role, Kari served as the Fractional Chief Marketing Officer at Literature & Latte Ltd and Dabble, where she successfully guided these companies through periods of rapid growth and market expansion.

Academic Background
Kari holds a Bachelor of Arts degree in Marketing from the University of California, Berkeley. She is a lifelong learner, constantly seeking to stay ahead of industry trends and best practices to provide her clients with cutting-edge marketing solutions.

Areas of Expertise

• Digital marketing strategy and execution

• Brand positioning and identity development

• Demand generation and lead nurturing

• Omnichannel campaign management

• Performance analytics and data-driven optimization

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Kari has developed a reputation as a strategic and innovative marketing leader. At Google Cloud, she spearheaded the global campaign and events strategy, driving brand awareness and customer engagement. During her tenure at Adobe, she played a pivotal role in the company's small business go-to-market strategy, resulting in significant revenue growth. Kari's expertise in scaling marketing operations and delivering measurable results has made her a trusted advisor to her clients.

Conclusion
Kari Franz's extensive marketing expertise, coupled with her entrepreneurial mindset and client-centric approach, make her an invaluable asset to organizations seeking to accelerate their growth and reach. As the Fractional Chief Marketing Officer and Owner of Brigid Marketing Services, Kari continues to make a lasting impact on the businesses she serves, helping them navigate the ever-evolving marketing landscape and achieve their strategic objectives.