Kari Jacobson

Professional Summary

Professional Overview
Kari Jacobson is an accomplished sales executive with over 20 years of experience in the media and event industry. As the Vice President of Sales at the National Association of Broadcasters, she leverages her extensive industry knowledge and strategic leadership skills to drive revenue growth and foster strong partnerships with clients and stakeholders.

Experience Summary

Current Role
As the Vice President of Sales at the National Association of Broadcasters, Kari is responsible for leading a team of sales professionals and overseeing all revenue-generating activities. She has been instrumental in developing and executing innovative sales strategies that have resulted in significant increases in sponsorship, advertising, and exhibitor revenue. Under her leadership, the organization has strengthened its position as a premier industry event and resource provider.

Career Progression
Prior to her current role, Kari served as the Director of Sales at the National Association of Broadcasters, where she played a key role in expanding the organization's reach and diversifying its revenue streams. Before that, she held senior sales and operations positions at The Optical Society (OSA), Northstar Travel Media, NAVTEQ, and PGI, where she consistently demonstrated her ability to drive results and build lasting client relationships.

Academic Background
Kari holds a Bachelor's degree in Marketing from the University of Washington, where she graduated with honors.

Areas of Expertise

• Proven track record in sales leadership and team management

• Extensive experience in the media, events, and technology sectors

• Expertise in developing and executing strategic sales plans

• Proficient in account management, client relationship building, and negotiation

• Strong analytical and problem-solving skills

• Excellent communication and presentation abilities

Professional Impact
During her tenure at the National Association of Broadcasters, Kari has led the successful implementation of several high-profile initiatives, including the launch of a new digital advertising platform and the expansion of the organization's sponsorship opportunities. Her contributions have been instrumental in driving the association's revenue growth and solidifying its position as a leading voice in the broadcasting industry.

Conclusion
Kari Jacobson is a seasoned sales executive with a proven ability to drive organizational growth and success. Her deep industry expertise, strategic leadership, and commitment to excellence make her a valuable asset to the National Association of Broadcasters and a respected leader in the media and events industry.