Kari Johnson
VP Merchandising & Design
Los Angeles, California, United States
Professional Overview
Kari Johnson is an accomplished retail executive with over 15 years of experience leading high-performing merchandising and design teams. As the VP of Merchandising & Design at Beyond Yoga, she oversees the strategic development and execution of the brand's product portfolio, driving innovation and aligning the aesthetic with the company's mission and target customer.
Experience Summary
Current Role
As VP of Merchandising & Design at Beyond Yoga, Kari is responsible for spearheading the company's product strategy, from conceptualization to market launch. She leads a team of designers, buyers, and planners to develop and deliver a cohesive collection that resonates with the brand's loyal customer base. Under her guidance, Beyond Yoga has experienced consistent year-over-year growth in both revenue and market share, thanks to her ability to anticipate trends, optimize assortments, and enhance the overall customer experience.
Career Progression
Prior to joining Beyond Yoga, Kari served as the Senior Merchandising Manager at Lululemon, where she played a pivotal role in expanding the brand's product categories and international footprint. She began her career as a Merchandise Planner at Gap Inc., honing her skills in data analysis, inventory management, and strategic decision-making. Kari's strong track record of success and her passion for cultivating high-performing teams have been instrumental in her rapid career advancement.
Academic Background
Kari holds a Bachelor of Science in Fashion Merchandising from the University of California, Los Angeles, where she graduated with honors. Her academic achievements and hands-on experience in the retail industry have equipped her with a comprehensive understanding of consumer behavior, market dynamics, and the development of innovative product solutions.
Areas of Expertise
- Retail merchandising and product strategy
- Design and trend forecasting
- Inventory management and supply chain optimization
- Cross-functional team leadership and collaboration
- Data analysis and decision-making
Professional Impact
Under Kari's leadership, Beyond Yoga has expanded its product assortment to include new categories, such as athleisure apparel and accessories, which have contributed to a 25% increase in overall revenue over the past two years. She has also spearheaded the development of the brand's successful private-label collection, which now accounts for 40% of total sales. Kari's ability to balance creativity, data-driven insights, and operational efficiency has solidified Beyond Yoga's position as a leading lifestyle brand in the activewear industry.
Conclusion
Kari Johnson's extensive experience, strategic vision, and proven track record of driving growth and innovation make her a valuable asset to any organization seeking to strengthen its merchandising and design capabilities. Her commitment to excellence and her ability to inspire and empower her teams position her as a dynamic leader poised to make a significant impact in the ever-evolving retail landscape.
