Kari Pearson

Professional Summary

Kari Pearson is an accomplished creative leader with extensive experience in art direction, brand development, and cross-functional project management. As the Manager of Art Direction at Brooks Running, she oversees the creation of visually captivating campaigns and brand assets that drive consumer engagement and loyalty. Leveraging her industry expertise and strategic vision, Kari also maintains a thriving freelance practice, Kari Pearson Creative, where she provides art and creative direction services to a diverse clientele.

Experience Summary

Current Role

As the Manager of Art Direction at Brooks Running, Kari is responsible for leading a team of designers in the development of impactful marketing collateral, product packaging, and brand experiences. She collaborates closely with cross-functional stakeholders to align creative direction with the company's strategic objectives, resulting in award-winning campaigns that have strengthened the brand's position in the highly competitive athletic apparel industry.

Career Progression

Prior to her role at Brooks Running, Kari held several senior-level creative positions, including Senior Creative Manager at Blue Nile, where she spearheaded the development of the company's e-commerce platform and digital marketing assets, and Associate Creative Director at Nordstrom, where she played a pivotal role in elevating the brand's visual identity and curating engaging in-store experiences.

Kari's diverse background also includes freelance work as a Creative Director and Executive Producer, where she has partnered with a wide range of clients to bring their creative visions to life through innovative, results-driven solutions.

Academic Background

Kari holds a Bachelor of Fine Arts degree in Graphic Design from the University of Washington, where she honed her technical skills and developed a deep appreciation for the power of design to influence consumer behavior and drive business success.

Areas of Expertise

• Art Direction and Brand Development

• Creative Team Leadership and Mentorship

• Cross-Functional Collaboration and Project Management

• Digital Marketing and E-commerce Design

• Retail Experiential Design and In-Store Activation

Professional Impact

Kari's work has been recognized with numerous industry awards, including a Gold Effie for her innovative campaign at Blue Nile and a Silver Addy for her visually stunning product packaging designs at Brooks Running. Her ability to consistently deliver high-impact, results-driven creative solutions has earned her a reputation as a respected leader in the industry.

Conclusion

With her extensive experience, exceptional creative skills, and strategic mindset, Kari Pearson is poised to continue driving impactful outcomes for her clients and making significant contributions to the evolution of the art direction and brand development disciplines.