Karina Rico

Regional Director, Marketing - West U.S.

Los Angeles, CA, United States

Professional Overview
Karina Rico is an experienced marketing executive with a proven track record of driving success in the commercial real estate industry. As the Regional Director of Marketing for the West U.S. at Avison Young, she leverages her expertise in integrated marketing strategies, investor relations, and operations management to elevate brand awareness and support the firm's growth initiatives.

Experience Summary

Current Role
In her current role as Regional Director, Marketing - West U.S. at Avison Young, Karina is responsible for developing and executing comprehensive marketing campaigns to promote the firm's services and expand its client base across the western United States. She oversees a team of marketing professionals and collaborates closely with regional leadership to align marketing efforts with broader business objectives. Under Karina's leadership, the West U.S. marketing team has achieved significant milestones, including launching innovative digital marketing initiatives that have resulted in increased website traffic and lead generation.

Career Progression
Prior to her current role, Karina served as the Vice President of Marketing - Southern California at Avison Young, where she played a pivotal role in enhancing the firm's brand presence and driving strategic initiatives. She has also held various marketing and investor relations positions at Benedict Canyon Equities, bkm Capital Partners, Colliers International, and Jones Lang LaSalle, steadily advancing her career and gaining valuable experience in the commercial real estate industry.

Academic Background
Karina holds a Master of Business Administration (MBA) in Business Administration and Management from Chapman University, where she specialized in strategic marketing and finance. She also earned a Bachelor of Arts (BA) in Social Science from San Diego State University.

Areas of Expertise

• Integrated marketing strategy and campaign management

• Investor relations and stakeholder engagement

• Operations and project management

• Content creation and digital marketing

• Team leadership and collaboration

Professional Impact
Throughout her career, Karina has demonstrated a strong ability to drive business growth and enhance brand visibility. At Avison Young, she has spearheaded the development of innovative digital marketing initiatives that have resulted in a significant increase in website traffic and lead generation for the firm's West U.S. operations. Additionally, Karina's expertise in investor relations and stakeholder engagement has been instrumental in strengthening Avison Young's relationships with key clients and industry partners.

Conclusion
Karina Rico is a seasoned marketing professional with a proven track record of success in the commercial real estate industry. Her extensive experience, strategic vision, and strong leadership skills position her as a valuable asset to Avison Young as the firm continues to expand its presence in the West U.S. market. Karina's commitment to driving growth, enhancing brand visibility, and delivering exceptional results make her a valuable addition to any organization seeking to elevate its marketing and business development efforts.