Karina Tiller
Creative Director
Professional Overview
Karina Tiller is a seasoned Creative Director with over a decade of experience driving innovative design solutions and elevating brand identities across diverse industries. With a strong focus on the home décor and lifestyle sectors, she leverages her exceptional creative vision, technical expertise, and collaborative leadership to deliver impactful campaigns that resonate with target audiences.
Experience Summary
Current Role
As the Creative Director at 2Modern, Karina is responsible for spearheading the company's creative strategy and overseeing the execution of visually captivating marketing assets, web design, and digital experiences. She works closely with cross-functional teams to develop cohesive brand narratives that showcase 2Modern's curated collection of modern furniture and home furnishings, driving customer engagement and sales growth.
Career Progression
Prior to her current role, Karina held the position of Creative Director at ALIVE Magazine, where she led the magazine's visual transformation and strengthened its editorial voice. As the Art Director at Timmermann Group and Elan-Polo, she honed her skills in developing integrated marketing campaigns, brand identity systems, and impactful print and digital collateral. Karina's early career included roles as a Graphic Designer at The Creative Group and Fleishman-Hillard, where she demonstrated her versatility in creating engaging design solutions.
Academic Background
Karina holds a Bachelor of Fine Art in Graphic Design from Webster University, complemented by an Associate of Art degree from St. Charles Community College. Her academic achievements showcase her strong foundation in design principles, typography, and visual communication.
Areas of Expertise
- Brand identity and guidelines development
- Campaign and content strategy
- Digital and print asset design
- Art direction and team leadership
- Typography and layout expertise
- Photography and video production
- Trend forecasting and concept ideation
Professional Impact
Throughout her career, Karina has left an indelible mark on the brands she has worked with. At ALIVE Magazine, she spearheaded a comprehensive rebrand that elevated the publication's visual identity and editorial presence, resulting in increased readership and advertising revenue. At Elan-Polo, she led the design and launch of a new ecommerce platform, driving a 25% increase in online sales.
Conclusion
Karina Tiller's exceptional creative vision, strategic mindset, and collaborative leadership make her a valuable asset to any organization seeking to elevate its brand and captivate its audience. With a proven track record of delivering impactful design solutions and driving measurable results, Karina is poised to continue her trajectory as a renowned Creative Director in the dynamic home décor and lifestyle industry.
