Karine Schnapp

Executive Vice President Marketing & Communications

Professional Overview
Karine Schnapp is a seasoned marketing and communications executive with over 15 years of experience driving strategic brand and digital transformation initiatives for leading global organizations. As the Executive Vice President of Marketing & Communications at ASSOULINE, she is responsible for overseeing the company's integrated marketing, communications, and customer experience strategies to elevate the brand's presence and engagement.

Experience Summary

Current Role
As the Executive Vice President of Marketing & Communications at ASSOULINE, Karine is responsible for developing and implementing innovative marketing campaigns, digital initiatives, and communications strategies to elevate the brand's positioning and drive revenue growth. She collaborates closely with the executive team to align marketing efforts with the company's overall business objectives, leveraging her expertise in brand strategy, customer insights, and omnichannel marketing to deliver measurable results.

Career Progression
Prior to her current role, Karine served as the Vice President of Global Marketing at Tiffany & Co., where she led the company's worldwide marketing efforts, including brand strategy, digital transformation, and customer relationship management. She also held the position of Vice President of Global Marketing, E.Com and CRM at NARS Cosmetics, where she was instrumental in driving the brand's digital presence and enhancing its customer engagement across multiple touchpoints.

Academic Background
Karine holds a Bachelor's degree in Business Administration from the University of Michigan, with a specialization in Marketing and Communications. She is recognized for her academic excellence and has been the recipient of several prestigious scholarships and awards during her studies.

Areas of Expertise
Karine's areas of expertise include brand strategy, integrated marketing communications, digital transformation, customer experience optimization, and omnichannel marketing. She is adept at leveraging data-driven insights to inform strategic decision-making, and she possesses strong leadership and project management skills to drive cross-functional initiatives.

Professional Impact
Throughout her career, Karine has spearheaded numerous successful marketing campaigns and digital transformation projects that have significantly enhanced brand awareness, customer engagement, and revenue growth for the organizations she has served. Her innovative approach and ability to adapt to evolving market trends have earned her recognition as a thought leader in the industry.

Conclusion
Karine Schnapp is a highly accomplished marketing and communications executive with a proven track record of driving transformative change and delivering tangible business results. In her current role at ASSOULINE, she is poised to further enhance the brand's global presence and solidify its position as a leader in the luxury publishing and lifestyle industry.