Karly Hand

Vice President Creative Services

Professional Overview
Karly Hand is an accomplished creative professional with extensive expertise in brand strategy, creative direction, and design leadership. As the Vice President of Creative Services at Pendleton Woolen Mills, she oversees the development and execution of innovative, market-leading creative solutions that drive brand growth and strengthen the company's position as a renowned leader in the textile and apparel industry.

Experience Summary

Current Role
In her role as Vice President of Creative Services at Pendleton Woolen Mills, Karly is responsible for leading a talented team of designers, strategists, and content creators. She spearheads the development of integrated brand campaigns, product design, and visual identity systems that capture the essence of Pendleton's rich heritage and appeal to a diverse consumer base. Under her guidance, the creative services team has consistently delivered award-winning work that has elevated the brand's presence and engagement in the market.

Career Progression
Prior to joining Pendleton, Karly held several high-profile positions in the creative industry. As a Brand Strategy & Creative Direction Consultant, she lent her expertise to a variety of clients, helping them to develop and refine their brand identities and marketing strategies. As the Executive Brand Director at Cinco Design, she led a team of creatives in the delivery of impactful branding and design solutions for a broad range of clients. Earlier in her career, Karly served as the Creative Director and Art Director at Cinco Design, where she honed her skills in conceptual design, art direction, and project management. Additionally, she co-founded Verb Products, a successful line of hair and body care products, where she served as the Creative Director and helped to establish the brand's distinctive visual identity and positioning.

Academic Background
Karly holds a Bachelor of Fine Arts degree in Graphic Design from the University of Oregon, where she graduated with honors and was recognized for her exceptional creative work.

Areas of Expertise

• Brand strategy and creative direction

• Integrated marketing campaign development

• Visual identity and design system creation

• Art direction and creative team leadership

• Entrepreneurial and product development experience

Professional Impact
Throughout her career, Karly has consistently delivered award-winning creative work that has driven measurable results for her clients and employers. At Pendleton Woolen Mills, she has spearheaded the development of several successful seasonal collections and marketing campaigns that have resonated with both existing and new customer segments, contributing to the brand's continued growth and market dominance. Her work has been recognized with numerous industry awards, including multiple AIGA Design Awards and Cannes Lions.

Conclusion
Karly Hand's extensive experience, coupled with her strategic vision and creative prowess, make her a valuable asset to Pendleton Woolen Mills. In her role as Vice President of Creative Services, she continues to push the boundaries of innovative design and brand storytelling, propelling the company forward and solidifying its position as a revered leader in the textile and apparel industry.