Karolina Zabek

Professional Overview

Karolina Ząbek serves as the Sales Director at Hadatap Sp. z o.o. since March 2022. She is responsible for the creation and management of the sales and marketing department within the company. Hadatap is a Polish leader specializing in RFID technology, offering comprehensive RFID system solutions including hardware, proprietary software, equipment integration, system maintenance, and service support. The company's focus is on enhancing production, logistics, and business process efficiency through RFID.

Karolina brings over 15 years of experience in IT consulting, IT sales, and business development, with specialization in RFID systems, Auto ID, software development, Wi-Fi, Data Centers, ICT, and Cloud technologies. She is adept at building and maintaining long-term relationships with clients at various executive levels, both domestically and internationally. She is a member and president of the Association of New Technologies and holds strong language proficiency in English (full professional), Polish (native), and German (limited working proficiency).

Current Role and Responsibilities at Hadatap

• Leading sales and marketing strategies focused on RFID technology applications.

• Driving business expansion in industries such as manufacturing, logistics, transportation, trade, healthcare, energy, automotive, construction, defense, tourism, and services.

• Overseeing customer acquisition, service delivery, and after-sales support.

• Coordinating international trade show participation and industry events; most recently involved in exhibiting at the Wireless IoT Tomorrow 2023 conference in Wiesbaden, Germany.

• Managing comprehensive projects encompassing analysis, consultation, hardware and software production, pilot implementation, training, and ongoing technical service.

Company Context: Hadatap Sp. z o.o.

• Positioned as the market leader in RFID solutions in Poland with nearly 20 years of market presence.

• Delivered over 200 RFID implementations across diverse industries.

• Distributed approximately 20 million RFID tags.

• Extensive portfolio includes RFID applications tailored for logistics, production, transportation, healthcare, energy, defense, and customer service sectors.

• Known for its end-to-end solutions which include RFID readers, printers, antennas, consumables (labels/tags), and software platforms integrated into client systems for improved asset tracking, inventory management, security, and operational efficiencies.

• Recent project highlights include securing contracts for RFID system delivery and installation for public sector clients in Warsaw (e.g., district courts).

Previous Experience

• Global Business Development Director, Co-Owner, Petrosoft.pl Technologie Informatyczne Sp. z o.o. (Feb 2021 – present):

Responsible for sales, team management, strategic development, C-level customer relationship management, and international partnerships. Petrosoft develops advanced railway and intermodal logistics software, including the RAILSoft platform implemented in 30+ global companies. Karolina has been actively representing Petrosoft at major international rail industry events such as Middle East Rail in Dubai.

• EMEA Business Development Director, AVSystem (Jun 2019 – Feb 2021):

Led business development across Europe, the Middle East, and Africa.

• Various senior sales and business development roles within major IT and telecommunications firms such as Orange, Netia, Cybercom Group, Citi, and Cloudity, focusing on cybersecurity, cloud, WiFi, and IT sales management.

Educational Background

• Post-diploma studies in IT Management Systems – Strategy, Innovation, and Creation, SGH Warsaw School of Economics (2016–2017).

• Master’s degree in Accounting and Finance (Corporate Finance) and Project Management, SGH Warsaw School of Economics (2012–2015).

Master thesis focused on strategic consulting for consulting companies in enterprise expansion.

• Master’s degree in Applied Linguistics (English & German), University of Warsaw (2012–2014).

• Bachelor’s degree in Management, Warsaw School of Economics (2008–2012).

Bachelor thesis on IT company management based on ITIL methodology.

• Additional language courses including German at B2/C1 level at GLS Sprachzentrum in Berlin (2010) and English at London English School in Covent Garden (2006).

Certifications and Skills

• Certified Realwear Product Trainer (RealWear, Inc., Mar 2022).

• ITIL Foundation (AXELOS Global Best Practice, Jul 2014).

• CIMA Diploma in Management Accounting (CIMA, May 2014).

• LCCI 3 and Cambridge English Certifications (CAE, FCE) demonstrating strong English language proficiency.

• Skilled in project management frameworks including SCRUM, business analytics, financial data analysis, technical applications, and extensive sales and marketing expertise.

• Experienced public speaker and panel participant at industry conferences and corporate connection events.

Industry and Technology Expertise

• Deep knowledge of RFID technology and its multifaceted applications:

• Remote identification and location tracking of assets via radio waves.

• Complex RFID integration with Warehouse Management Systems (WMS), Computerized Maintenance Management Systems (CMMS), Laboratory Management Systems (LAB), and production monitoring.

• Solutions leveraging RFID for sectors such as railway, intermodal, logistics, manufacturing, energy, defense, and healthcare.

• Experience with advanced technologies such as UWB (Ultra-Wideband), RTLS (Real-Time Location Systems), cloud solutions, Microsoft technologies, data center architectures, and IoT.

• Proven ability to orchestrate software and hardware project deliveries, pilot implementations, client training, and post-deployment support.

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Karolina Ząbek's role at Hadatap integrates her extensive sales leadership and business development acumen with specialized RFID technology expertise, positioning her as a key executive driving growth, innovation, and international expansion in a company with a robust market presence in RFID solutions. Her multi-sector experience and technical proficiency enable her to tailor RFID applications to diverse industries, thus enhancing client operational efficiency and competitive advantage.