Karuna N

Professional Summary

Professional Overview
Karuna N is a versatile Marketing Automation Specialist with a proven track record of driving digital marketing initiatives and optimizing marketing automation processes. With expertise spanning email marketing, lead generation, and campaign analytics, she excels at leveraging technology to deliver measurable business impact.

Experience Summary

Current Role
As a Marketing Automation Specialist at Upstox, Karuna is responsible for designing and implementing effective marketing automation workflows to nurture leads, enhance customer engagement, and drive conversions. She leverages her expertise in marketing automation platforms to streamline the company's digital marketing efforts and deliver personalized, data-driven experiences for Upstox's customer base.

Career Progression
Prior to her current role, Karuna held several digital marketing positions, including Digital Marketing Manager at Wishup.co, Digital Marketing Specialist at Ayshwarya Syndicate Co-operative Credit Society Limited, and Digital Marketing Manager at Treebo Hotels. She also gained valuable experience as an Affiliate Marketing Specialist at Candere.com and a Partner Manager at YouTellMe.com. Throughout her career, Karuna has consistently demonstrated her ability to optimize marketing strategies, improve campaign performance, and drive tangible business results.

Academic Background
Karuna holds a Bachelor's degree in Business Administration from the University of Mumbai, where she graduated with distinction.

Areas of Expertise

• Marketing Automation: Proficient in the design, implementation, and optimization of marketing automation workflows using leading platforms such as HubSpot, Marketo, and Pardot.

• Email Marketing: Skilled in creating and executing engaging email campaigns, leveraging data-driven insights to improve open rates, click-through rates, and conversions.

• Lead Generation: Experienced in developing and executing data-driven lead generation strategies, including the use of targeted content, lead magnets, and nurture campaigns.

• Campaign Analytics: Adept at analyzing campaign performance, identifying trends, and using data-driven insights to optimize marketing initiatives and improve ROI.

• Digital Marketing Strategy: Experienced in crafting comprehensive digital marketing strategies that align with business objectives and drive measurable results.

Professional Impact
During her tenure at Wishup.co, Karuna spearheaded the implementation of a new marketing automation platform, which resulted in a 25% increase in email campaign conversions and a 30% improvement in lead nurturing efficiency. At Treebo Hotels, she played a key role in developing and executing a multi-channel digital marketing strategy that contributed to a 20% growth in online bookings.

Conclusion
Karuna N is a driven and results-oriented Marketing Automation Specialist who excels at leveraging technology and data-driven insights to drive impactful digital marketing campaigns. With a diverse background and a passion for innovation, she is well-equipped to help organizations optimize their marketing automation processes and achieve their growth objectives.