Karunakaran Naidu

Chief Marketing Officer & Marketing Head

Professional Overview
Karunakaran Naidu is an experienced marketing leader with a proven track record of driving impactful digital transformation initiatives. As the Chief Marketing Officer and Marketing Head at Cubikey Media, he is responsible for spearheading the company's marketing strategy, optimizing digital channels, and delivering measurable growth.

Experience Summary

Current Role
As the CMO and Marketing Head at Cubikey Media, Karunakaran is instrumental in shaping the company's marketing vision and overseeing the execution of multifaceted campaigns. He leverages his expertise in performance marketing, web optimization, and ecommerce to propel the brand's digital presence and customer engagement. Under his leadership, Cubikey Media has experienced significant increases in website traffic, lead generation, and revenue.

Career Progression
Prior to his current role, Karunakaran held progressive marketing positions at leading organizations. As the Marketing Director at Fractal, he led a team of digital marketers and analysts to drive effective campaigns and optimize the company's marketing operations. He also served as a Performance Marketing Leader and Global Web Merchandising & Ecommerce Manager at IBM, where he spearheaded successful digital transformation initiatives and delivered impactful results.

Academic Background
Karunakaran holds a Bachelor's degree in Computer Science, which provides a strong technical foundation for his marketing expertise. His academic achievements, combined with his extensive industry experience, have positioned him as a well-rounded marketing professional with a deep understanding of data-driven decision-making and digital strategy.

Areas of Expertise

• Digital marketing strategy and execution

• Performance marketing and optimization

• Ecommerce and web merchandising

• Data analytics and customer insights

• Cross-functional team leadership and collaboration

Professional Impact
Throughout his career, Karunakaran has made significant contributions to the organizations he has served. At IBM, he implemented innovative web optimization strategies that resulted in a 25% increase in online conversions. As the Marketing Director at Fractal, he led the development of a comprehensive content marketing program that drove a 30% boost in lead generation. In his current role at Cubikey Media, Karunakaran has been instrumental in driving the company's digital transformation and achieving impressive growth metrics.

Conclusion
Karunakaran Naidu is a seasoned marketing executive with a passion for leveraging digital strategies to drive sustainable business growth. His extensive experience, coupled with his strong technical expertise and analytical mindset, make him a valuable asset to Cubikey Media and the broader marketing community.