Kasey Prickel
Vice President, Member Marketing
Professional Overview
Kasey Prickel is an accomplished marketing executive with over 15 years of experience driving strategic member engagement initiatives for leading healthcare organizations. As the Vice President of Member Marketing at Lantern, she is responsible for developing and executing integrated marketing campaigns that enhance customer loyalty, improve patient outcomes, and drive revenue growth.
Experience Summary
Current Role
As the Vice President of Member Marketing at Lantern, Kasey oversees a team of marketing professionals tasked with developing and implementing effective member engagement strategies. In this role, she has spearheaded the launch of several innovative digital marketing programs that have resulted in a 20% increase in member retention and a 15% boost in customer lifetime value.
Career Progression
Prior to her current position, Kasey held various marketing leadership roles at Marathon Health, where she was instrumental in developing and executing successful patient acquisition and retention strategies. As the Director of Member Marketing, she implemented a data-driven approach that led to a 25% increase in member enrollments and a 30% improvement in patient satisfaction scores.
Earlier in her career, Kasey served as the Marketing Director at OrthoIndy, where she was responsible for managing the organization's public relations and community outreach initiatives. During her tenure, she successfully launched several award-winning campaigns that enhanced the company's brand reputation and drove a 35% increase in patient referrals.
Academic Background
Kasey holds a Bachelor of Science degree in Marketing from Purdue University, where she graduated Magna Cum Laude. She is also a Certified Healthcare Marketing Strategist (CHMS) and has completed several executive leadership programs at the Harvard Business School.
Areas of Expertise
- Strategic marketing planning and execution
- Digital marketing and customer engagement
- Data-driven decision making and analytics
- Patient/member acquisition and retention
- Cross-functional team leadership and collaboration
Professional Impact
Kasey's impact extends beyond her immediate roles, as she is a frequent speaker at industry conferences and has authored several articles published in leading healthcare marketing journals. She is actively involved in mentoring young professionals and serves on the board of directors for the Indiana Healthcare Marketing Association.
Conclusion
With her proven track record of driving measurable results, Kasey Prickel is a dynamic and visionary marketing leader who is poised to continue making a significant impact in the healthcare industry. Her deep expertise, strategic mindset, and commitment to innovation make her a valuable asset to any organization seeking to enhance its member engagement and drive sustainable growth.
