Kasey Stinson
Vice President, Sales Enablement and Product Marketing
Professional Overview
Kasey Stinson is an accomplished sales and marketing executive with over 15 years of experience driving revenue growth and operational excellence within the pharmaceutical and fintech industries. As the Vice President of Sales Enablement and Product Marketing at Co-op Solutions, she is responsible for developing and executing strategic initiatives that empower the sales team, enhance product positioning, and optimize the customer experience.
Experience Summary
Current Role
In her current role as Vice President, Sales Enablement and Product Marketing at Co-op Solutions, Kasey oversees the development and implementation of comprehensive sales training programs, the creation of engaging product marketing content, and the alignment of sales and marketing strategies to drive business objectives. She has spearheaded the implementation of a data-driven sales enablement platform, resulting in a 25% increase in sales productivity and a 15% improvement in win rates.
Career Progression
Kasey's career trajectory has been marked by steady advancement and cross-functional expertise. Prior to her current role, she served as the Director of Sales Enablement and Product Marketing at Co-op Solutions, where she played a pivotal role in streamlining the sales process and strengthening the company's product positioning in the market. Earlier in her career, Kasey held sales leadership positions at Daiichi Sankyo, Inc., where she consistently exceeded sales targets and earned recognition as a top-performing sales representative.
Academic Background
Kasey holds a Bachelor of Science degree in Biology from Loyola Marymount University, where she also served as the President of the Kappa Alpha Theta Sorority and worked as a Comparative Anatomy Teacher's Assistant.
Areas of Expertise
- Sales enablement and training
- Product marketing and positioning
- Strategic planning and execution
- Data-driven decision making
- Cross-functional collaboration
- Customer-centric approach
Professional Impact
Kasey's leadership and strategic acumen have had a significant impact on the organizations she has served. At Co-op Solutions, she has played a pivotal role in enhancing the company's sales and marketing capabilities, resulting in improved sales productivity, increased win rates, and stronger brand positioning. Her ability to align sales and marketing initiatives, coupled with her data-driven approach, has earned her recognition as a key contributor to the company's success.
Conclusion
Kasey Stinson is a versatile and results-driven executive who has consistently demonstrated the ability to drive revenue growth, improve operational efficiency, and enhance customer satisfaction. With her extensive experience in sales enablement, product marketing, and cross-functional leadership, she is poised to continue making valuable contributions to the success of Co-op Solutions and its clients.
