Professional Overview
Kashif Saleem is the Founder, CEO, and Director of SubscriptionFlow Inc, an AI-driven customizable revenue management platform specializing in subscription and billing management, officially founded in 2019. He launched SubscriptionFlow publicly in early 2022 and is based in Brentwood, England, United Kingdom. Prior to SubscriptionFlow, Mr. Saleem founded and led Techloyce, a globally recognized IT company focusing on CRM solutions, and Saleem Technologies (established in 2006 in Perth, Australia), which provides software solutions targeting mining, oil and gas, and construction industries. The latter company’s core product, Track'em, is a cloud-based asset and material tracking software that integrates GPS, RFID tracking, and 3D modeling for industrial project management.
Roles and Responsibilities
At SubscriptionFlow, Kashif Saleem serves as the chief executive responsible for the strategic direction, product development, and company growth initiatives. He has a background that includes contributions to academia as a Research Assistant at the University of Oxford. His leadership focuses on leveraging AI technologies, including generative AI, to innovate subscription revenue management and enhance user experience through customizable solutions.
Educational Background
- Bachelor of Commerce from the University of Karachi, Pakistan
- Bachelor of Business Information System from Edith Cowan University, Australia
- Advanced Diploma in Business Administration from West Coast Institute of Management and Technology
- Executive education at London Business School, UK
Key Achievements and Recognition
- 2014 Business News 40under40 Award Winner, recognizing his entrepreneurial success with Saleem Technologies and Track'em.
- Successfully grew Saleem Technologies through the Global Financial Crisis from a sole-trader operation to a company with 17 employees and expanding revenue streams.
- Track'em, under Kashif’s leadership, secured multiple high-profile contracts with major resources companies such as Downer Group, Primero Group, and partnerships with global industrial software leader AVEVA (announced in 2025).
- Track'em was awarded the WA Innovation of the Year prize by the Department of Commerce and planned an ASX listing, highlighting strong market confidence and business scalability.
Industry Expertise and Market Focus
Kashif Saleem’s expertise spans multiple sectors, including:
- Subscription and recurring revenue management via SubscriptionFlow, demonstrating an acute understanding of SaaS business models and billing complexities.
- Industrial asset tracking and management tailored to mining, oil and gas, and heavy construction sectors through Saleem Technologies’ Track'em solution.
- CRM systems development and IT services via Techloyce, addressing global market needs.
Company Insights: SubscriptionFlow
- Positioning as an AI-based platform for subscription billing and revenue management, SubscriptionFlow emphasizes automation, customization, and optimization of subscription businesses.
- The company actively invests in generative AI technologies to differentiate its offerings and transform the sales and retention process for subscription-based businesses.
- As of 2025, SubscriptionFlow continues to be led under Kashif’s directorship, with a contact presence in the UK and a growing footprint in international SaaS markets.
Geographic and Network Footprint
- Based in the United Kingdom, linking European and global technology markets.
- Extensive professional network with over 500 LinkedIn connections, reflecting broad industry engagement.
- Migration history from Pakistan to Australia and the UK enhances his multicultural business approach.
- Prior engagements with prominent resources sector clients in Western Australia through Saleem Technologies, indicating an ability to bridge technological innovation across continents and industry verticals.
This detailed profile underscores Kashif Saleem as a seasoned entrepreneur and technology innovator with a demonstrated track record of launching and scaling tech enterprises that serve complex industry needs. His current leadership at SubscriptionFlow combines AI-driven innovation with subscription business acumen, underscored by a history of building robust, award-winning software solutions for demanding operational environments.
