Kat Gordon – Founder, The 3% Movement
Personal and Professional Background
Kat Gordon is the Founder of The 3% Movement, a trailblazing organization dedicated to increasing diversity and inclusion, particularly among women in creative leadership roles within the advertising industry. As of recent years, The 3% Movement has successfully increased the representation of female Creative Directors in the U.S. from 3% to 29%.
Gordon, based in Napa Valley, California, brings over a decade of experience in advertising as a Creative Director, having worked on campaigns across various industries including software and automotive.
Achievements and Recognition
Kat Gordon has received numerous accolades for her work, including:
- Advancing Diversity Hall of Honors (CES, 2019)
- LinkedIn's Top Voices: Marketing + Social Media, 2019
- Advertising Age Visionary of the Year, 2018
- Top 10 Women to Watch in Advertising Age (2013)
- Adweek Disruptor
- 30 Most Creative Women in Advertising (Business Insider)
- Change Agent Award (AdColor)
- Event Innovators (BizBash)
- Forty Over 40 Award
The 3% Movement
The 3% Movement, driven by Gordon's passion for diversity, includes various initiatives such as:
- Annual Conferences: A 2-day event gathering industry leaders.
- MiniCons: One-day events in multiple cities worldwide.
- Certification Program: For agencies committed to diversity.
- Agency Consulting Programs: Offering guidance on creating inclusive workplaces.
- Super Bowl Tweetup: A live event engaging the community.
- Student Scholarship Fund: Supporting future creative leaders.
- Business Blog: Providing insights and thought leadership on industry trends.
Keynote Speeches and Public Engagements
Kat is a sought-after keynote speaker, having presented at numerous prestigious platforms such as:
- TEDx Women
- Cannes Lions Festival
- Creative Week
- Direct-to-Consumer Wine Symposium
- International Women's Month Events
- MediaVillage Advancing Diversity Week
Recently, Kat has been involved in:
- January 2024: Opening Keynote at Direct-to-Consumer Wine Symposium in Concord, CA.
- June 2023: Miami Ad School Creative Director Program, Guest Speaker.
- March 2023: International Women's Month at Marcus Thomas, Keynote on "Names to Know: Kat Gordon's List of Women Shaping Today's Ad World."
Additional Ventures and Interests
Kat Gordon's expertise extends beyond advertising into various other domains:
- Creative Coach and Consultant
- Reiki Master in Training
- Author: Currently working on a book exploring cultures of belonging.
- Tennis Player, Avid Traveler, and Insatiable Reader
Personal Life
Kat resides in Napa Valley, CA, with her black Labrador, Trixie. She is a mother to two young adult sons and enjoys activities such as baking and traveling.
Contact and Further Information:
- LinkedIn: [Kat Gordon](https://www.linkedin.com/in/katgordon)
- Official Website: [Kat Gordon](https://katgordon.com/meet-kat/)
For more about The 3% Movement and Kat's upcoming engagements, visit:
- [The 3% Movement Website](https://www.3percentmovement.com/speaker/kat-gordon)
This comprehensive profile provides crucial insights into Kat Gordon’s professional journey and accomplishments, positioning her as an influential figure in driving diversity and leadership in the advertising sector.
