Professional Overview
Kate Newnham is the founder and principal strategist of Up Designs, LLC, a specialized boutique web design agency headquartered in Rancho Palos Verdes, California. With over 25 years of combined experience in marketing strategy, design, and project management—spanning Fortune 500 companies and high-growth startups—Kate directs a focused practice in creating strategic, high-conversion websites tailored specifically for functional medicine, integrative health, nutrition, and longevity health experts.
Her expertise lies in utilizing research-backed design, SEO, and messaging principles to develop websites that not only elevate brand credibility and aesthetic appeal but also drive client engagement and patient conversions. Kate’s approach blends deep marketing acumen with a personal understanding of the functional medicine sector, stemming from her prior work within functional medicine practices, attendance at integrative medicine conferences, and her near-completion of a Master’s program in Integrative Health at Penn State (which she ultimately deferred to focus on her design business).
Core Services and Offerings
Up Designs, LLC offers tailored, done-for-you packages for health and wellness professionals, emphasizing:
- Business Strategy Consulting, including mission, ideal client identification, and digital goals.
- Custom Branding and Logo Design aligned with healthcare business values.
- Copywriting with SEO optimization for all site pages and blog integration.
- Website Design and Development on a user-friendly Squarespace platform — both visually stunning and conversion-focused.
- Post-launch support and training, including Quality Assurance (QA), video training, and ongoing website edits.
Two primary packaged offerings are available:
| Package | Price | Features | Launch Timeline |
|-----------------------|---------|--------------------------------------------------------------------------------------------|---------------------|
| THRIVE (Premium) | $12,000 | Custom design (up to 10 pages), full branding, 25 stock photos, copywriting, blog setup, online booking, 90 days QA, AI headshot, 6 months support, 3 SEO blog posts created | ~21-28 days |
| ESSENTIAL (Base) | $6,500 | Custom Squarespace design (up to 5 pages), light branding, 10 stock photos, SEO copywriting, blog setup, online booking, 14 days QA, AI headshot, 6 months support, 3 SEO blog posts created | ~14-21 days |
The company is positioned to launch high-quality websites rapidly (within 3 to 4 weeks), enabling functional medicine businesses to quickly enhance their online presence and client acquisition pipelines.
Strategic Differentiators and Industry Focus
Kate’s service offering is buttressed by a strong niche focus on functional and integrative medicine, highlighted by:
- Personal experience working inside a functional medicine practice.
- A mission-driven intent to reflect the transformative nature of functional medicine work through authentic and effective web design.
- Integration of StoryBrand messaging frameworks and psychology-based visual marketing techniques to aid decision-making and build trust with prospective patients.
- A boutique team structure allowing highly personalized client attention and nimble project delivery.
- Proven success with over 425 completed projects, resulting in measurable outcomes such as raising $4 million+ in investor funding for clients and supporting mergers with multi-billion dollar companies.
Kate demonstrates thought leadership through regularly published articles, blog posts, and LinkedIn activity addressing the unique needs of health and wellness practitioners, including topics like:
- The psychology behind high-conversion website design for functional medicine.
- Why DIY websites underperform in this niche.
- Effective branding and messaging strategies.
- The importance of visual marketing, citing statistics that 65% of people are visual learners, and visuals increase information retention and consumer action.
Client Endorsements and Reputation
Kate has received strong recommendations from multiple clients in health-related sectors. Notable testimonials include:
- Sherrie Palm, Founder of the Association for Pelvic Organ Prolapse Support, praises Kate’s patient-centric, highly navigable site design that authentically conveys nonprofit compassion and educational content.
- Rachel Alvarado commends her rare project management skills, creative talent, and strategic insight into copy implementation, highlighting a smooth, flawless execution of projects.
- Woytek Bartkowski, CTO of Diadem Biotherapeutics, values her attentiveness and dedication to delivering outstanding website and logo design.
- Dr. Lina Akopians, an award-winning fertility doctor and founder of Beverly Hills Reproductive Center, has publicly credited Kate with creating a site pivotal to launching a new clinic.
- Other clients highlight lasting relationships, ongoing support, and successful outcomes including accelerated growth and strategic mergers.
Affiliations and Recognition
- Member of the Holistic Chamber of Commerce (HCC) (2023-2024), an organization building consumer bridges to holistic products and services, reinforcing her alignment with integrative health values.
- Spartan Race competitor with completion of 11 military-style obstacle races, indicating a personal commitment to endurance and challenge, which may reflect her professional perseverance.
- Holds approximately 8,000 LinkedIn followers and over 500 professional connections, reinforcing her active engagement within her network and industry.
- Board membership with Girls in Tech, suggesting involvement in technology and diversity initiatives.
Educational Background
- Attended Cornell University in 2018.
- Participated in a Master’s program in integrative health at Penn State (non-completion).
- Early academic background dates from 1994–2002 (specific institutions undisclosed in data).
Location and Contact
- Based in Rancho Palos Verdes, California, serving primarily U.S.-based healthcare and wellness clients.
- Contact via professional site: [www.up-designs.co](https://www.up-designs.co/), direct email (Kate@Up-Designs.co), and LinkedIn profile [linkedin.com/in/katenewnham](https://www.linkedin.com/in/katenewnham).
Kate Newnham offers a highly tailored web design service that combines extensive marketing and design expertise with intimate knowledge of the functional medicine niche. Her boutique agency’s strategic, conversion-optimized websites have been recognized for driving significant business growth, client funding, and industry credibility. Her role as founder ensures clients benefit from direct access to her broad skill set, including marketing strategy, copywriting, design, and project management, making Up Designs, LLC a proven partner for integrative health professionals seeking sophisticated digital transformations.
