Professional Summary
Professional Overview
Kate Fornasiero is an accomplished Marketing Technology Operations Manager with extensive experience leading high-impact initiatives at large, global organizations. With a strong background in marketing operations, business analytics, and project management, she excels at driving digital transformation and optimizing marketing technology stacks to support business growth.
Experience Summary
Current Role
As the Marketing Technology Operations Manager at The Home Depot, Kate is responsible for overseeing the implementation, integration, and optimization of the company's marketing technology platforms. She leads a team of analysts and specialists to ensure seamless data flow, reliable reporting, and enhanced campaign performance across the organization's omnichannel marketing efforts. Under her leadership, The Home Depot has achieved a 25% increase in marketing campaign ROI through improved technology utilization and data-driven decision-making.
Career Progression
Prior to her current role, Kate held several key positions at The Coca-Cola Company, including Business Services Director, Global Initiatives Leader, and Project Manager/Business Analyst. In these roles, she spearheaded the implementation of enterprise-wide marketing automation and customer relationship management (CRM) systems, driving a 30% improvement in lead conversion rates. She also led the development of data-driven marketing strategies that contributed to a 15% increase in brand awareness and customer engagement.
Academic Background
Kate holds a Bachelor of Science degree in Marketing from the University of Georgia, where she graduated cum laude.
Areas of Expertise
- Marketing technology implementation and optimization
- Marketing operations and workflow management
- Data analysis and business intelligence
- Project management and change management
- Digital transformation and organizational optimization
Professional Impact
Throughout her career, Kate has demonstrated a talent for aligning marketing technology with business objectives to drive measurable results. She is known for her strategic vision, analytical acumen, and collaborative leadership style, which have enabled her to deliver impactful solutions that improve marketing efficiency, enhance customer experiences, and contribute to overall organizational growth.
Conclusion
With her extensive experience, proven track record of success, and deep expertise in marketing technology and operations, Kate Fornasiero is well-positioned to continue making significant contributions to the companies and teams she serves. Her focus on driving digital transformation and delivering data-driven marketing solutions make her a valuable asset in today's rapidly evolving business landscape.
