Kate Kellett

Data & Insights Manager

Professional Overview
Kate Kellett is an accomplished Data & Insights Manager with extensive experience in driving data-driven decision-making and insights-led strategies across diverse industries. With a strong background in analytics, data visualization, and marketing intelligence, she excels at leveraging data to uncover actionable insights and deliver impactful business solutions.

Experience Summary

Current Role
As the Data & Insights Manager at Rip Curl, Kate is responsible for developing and implementing comprehensive data and analytics strategies to support the company's growth and decision-making processes. She oversees the collection, analysis, and interpretation of key performance metrics, working closely with cross-functional teams to translate data into meaningful insights that drive business performance.

Career Progression
Prior to her current role, Kate held several senior analytics and insights positions, including Data Visualisation Manager at MYOB, Client Analytics Manager at MYOB, Analytics & Insights Manager at Cancer Council Victoria, and various roles at World Vision Australia. Throughout her career, she has demonstrated a proven track record of driving impactful initiatives, optimizing marketing strategies, and leveraging data to inform critical business decisions.

Academic Background
Kate holds a Bachelor of Business (Marketing) from RMIT University, where she graduated with distinction. She has also completed various professional development programs in data analysis, business intelligence, and project management, further enhancing her expertise.

Areas of Expertise

• Data analytics and business intelligence

• Marketing performance measurement and optimization

• Customer segmentation and targeting

• Predictive modeling and forecasting

• Cross-functional collaboration and stakeholder management

• Data visualization and reporting

Professional Impact
At MYOB, Kate spearheaded the implementation of a new data visualization platform, which enabled the company to significantly improve the efficiency and effectiveness of its reporting and insights delivery. This initiative resulted in a 30% increase in data-driven decision-making across the organization.

During her tenure at Cancer Council Victoria, Kate led the development of a custom analytics dashboard that provided real-time insights into the organization's fundraising campaigns and donor engagement. This dashboard helped the team make informed decisions, leading to a 15% increase in donor retention and a 20% uplift in overall fundraising revenue.

Conclusion
With her deep expertise in data analytics, marketing intelligence, and insights-driven strategy, Kate Kellett is a dynamic and results-oriented professional. She is dedicated to leveraging data to drive business performance and create sustainable value for the organizations she serves. Kate's strong track record of success and her ability to translate complex data into actionable insights make her a valuable asset in any data-driven organization.