Kate Keyes

Brand Consultant
Toronto, ON, Canada

Professional Overview

Kate Keyes is an accomplished brand consultant with extensive expertise in developing and executing impactful brand strategies for leading fashion and beauty companies. As the founder of Kate Keyes Consulting, she leverages her deep industry knowledge and innovative approach to help clients establish distinctive brand identities, drive increased customer engagement, and achieve sustained growth.

Experience Summary

Current Role

Brand Consultant, Kate Keyes Consulting (2024-04-01 to Present)

• Provides strategic brand advisory services to fashion and beauty clients, including brand positioning, visual identity development, and go-to-market planning

• Leads cross-functional teams in the delivery of comprehensive brand transformation initiatives, delivering measurable increases in brand awareness and customer loyalty

• Collaborates closely with C-suite executives to align brand strategy with overarching business objectives and implement effective change management programs

Career Progression

Chief Brand Officer, KHY by Kylie Jenner (2024-06-01 to 2025-01-01)

• Spearheaded the global brand launch of KHY, a new high-end cosmetics line by Kylie Jenner, overseeing all aspects of brand strategy, product development, and go-to-market execution

• Drove a 28% increase in brand awareness and a 32% growth in e-commerce sales within the first 6 months of launch

Senior Director, Brand Marketing, Mejuri (2021-10-01 to 2024-04-01)

• Revitalized the Mejuri brand, leading the development of a new brand identity, content strategy, and omnichannel marketing campaigns

• Delivered a 23% year-over-year increase in website traffic and a 19% uplift in online revenue

Director of Brand, Mejuri (2020-01-01 to 2024-04-01)

• Developed and implemented a cohesive brand strategy that enhanced brand positioning and drove deeper customer engagement

Senior Director of Marketing and Communications, FRAME (2012-11-01 to 2020-01-01)

• Spearheaded the brand's international expansion, overseeing the launch of FRAME in new markets and achieving a 35% increase in global revenue

Academic Background

• Master of Business Administration (MBA), University of British Columbia

Areas of Expertise

• Brand strategy and positioning

• Visual identity development

• Omnichannel marketing campaigns

• Digital brand engagement

• Go-to-market strategy and execution

• Change management and organizational transformation

Professional Impact

• Recognized as a thought leader in the fashion and beauty industry, regularly invited to speak at industry events and contribute to leading publications

• Awarded the "Brand Innovator of the Year" accolade by the Canadian Marketing Association in 2023 for her work in driving brand transformation

Conclusion

With her exceptional track record of delivering impactful brand strategies and driving measurable business results, Kate Keyes is a highly sought-after brand consultant. Leveraging her deep industry expertise and innovative approach, she continues to help fashion and beauty brands establish distinctive identities, engage their target audiences, and achieve sustained growth.