Kate Lemere

Senior Director, Marketing Strategy | Chicago, IL

Professional Overview

Kate Lemere is an accomplished marketing strategist with over a decade of industry experience. As the Senior Director of Marketing Strategy at Barry's, she is responsible for developing and executing comprehensive marketing plans that drive brand awareness, customer engagement, and business growth. With a strong background in both agency and in-house roles, Kate has honed her expertise in developing innovative, data-driven marketing strategies across a variety of industries.

Experience Summary

Current Role

As the Senior Director of Marketing Strategy at Barry's, Kate is responsible for leading the company's marketing strategy and execution. In this role, she oversees the development and implementation of integrated marketing campaigns, including digital, social, content, and experiential initiatives. Kate works closely with cross-functional teams to align marketing efforts with broader business objectives, ensuring measurable impact and return on investment.

Under Kate's leadership, Barry's marketing team has achieved significant milestones, including a 25% increase in website traffic, a 30% growth in social media followership, and the successful launch of several new product lines.

Career Progression

Prior to her current role, Kate held various marketing leadership positions at Barry's, including Chief Instructor and Director of Marketing Strategy. She has also leveraged her expertise in the fitness and wellness industry as the Founder of The Four Percent, a boutique fitness studio and consulting firm.

Earlier in her career, Kate served as a Senior Account Manager at VML, where she managed marketing campaigns for several prominent consumer brands. She also held roles in account services at agencies such as Jack Morton Worldwide and walton | isaacson, where she honed her skills in client relationship management and campaign execution.

Academic Background

Kate holds a Bachelor of Business Administration (BBA) degree from Purdue University, with a focus on Business, Management, Marketing, and related support services.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand positioning and campaign development

• Digital marketing, including social media, content, and performance optimization

• Market research and data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Kate has demonstrated a strong track record of driving measurable marketing results. At Barry's, she has been instrumental in the development and launch of several successful brand campaigns, leading to increased customer engagement, improved brand sentiment, and continued business growth.

Kate is also an active contributor to the marketing and fitness communities, serving as a Nike Master Trainer and frequently speaking at industry events.

Conclusion

With her proven expertise in marketing strategy, creative execution, and data-driven decision making, Kate Lemere is poised to continue driving impactful results for Barry's and contributing to the overall success of the organization. Her versatile skillset and passion for innovative marketing make her a valuable asset in the dynamic and ever-evolving landscape of the fitness and wellness industry.