Kate Trumbull - Chief Brand Officer at Domino's
Professional Background
Kate Trumbull serves as the Chief Brand Officer at Domino's, a role she has held since March 2023. She has been with Domino's since 2011, joining as a Program Leader for Hispanic Marketing and rising through the ranks to her current senior leadership position. Her previous roles within the company include:
- Senior Vice President, Brand and Product Innovation
- Vice President of Advertising and Hispanic Marketing
- Director of Digital Marketing
- Director of Loyalty
Key Responsibilities and Achievements
As Chief Brand Officer, Trumbull oversees advertising, media, product innovation, and national sales at Domino's. Her work includes:
- Launching innovative campaigns such as Pinpoint Delivery.
- Overhauling the Domino’s Rewards program.
- Executing the Emergency Pizza promotion, which provided significant media attention and drove a 2.8% increase in same-store sales during Q4 of 2023.
Recognition
- 2024 Joyce Ivy Foundation’s Leader of the Year: Recognized for her significant impact and leadership, particularly highlighted by her inspirational journey and dedication to elevating young women's aspirations.
Educational Background
Kate holds a Bachelor’s degree from the University of Pennsylvania and an MBA from Indiana University’s Kelley School of Business. She leverages this robust educational foundation to influence strategic decisions at Domino's.
Professional Philosophy and Impact
Trumbull emphasizes convenience and value in Domino’s branding strategy. She believes in ensuring the company's base offerings are top-tier within the industry and continuously innovates to launch high-quality products. Her flagship campaigns have included:
- The Emergency Pizza Promotion: A campaign aimed at supporting customers with student loans by offering free pizzas, which generated immense media buzz and increased customer engagement.
- Technology and Value-Centric Initiatives: Initiatives like the Pizza Tracker, robot delivery vehicles, and creative promotional events such as Boost Weeks.
Previous Experience
Before joining Domino's, Trumbull worked in brand management at Procter & Gamble. She brought a wealth of experience from this role, focusing on consumer-facing creative tasks across various media channels and developing a distinctive brand that drives trust and loyalty.
Personal Attributes and Leadership Style
Kate Trumbull is known for her strategic mindset, creativity, and leadership skills. She has consistently impressed colleagues with her ability to devise innovative marketing campaigns that resonate with target audiences. Her passion lies in developing people and fostering opportunities beyond corporate borders, as evidenced by her involvement with the Joyce Ivy Foundation.
Additional Remarks
At the 19th Annual Joyce Ivy Foundation Summer Scholars Gala on May 11, 2024, Trumbull will be honored, cementing her legacy as an inspirational figure for young women in the Midwest. Her strong impact within and beyond Domino's underscores her role as a significant leader in the marketing field.
Contact Information
For potential collaborations, partnerships, or further engagement regarding the 2024 Gala sponsorship opportunities, reach out to Nadia Schreiber at nadia.schreiber@joyceivyfoundation.org.
Kate Trumbull's professional journey highlights her strategic role in driving Domino's branding success. Her accolades, coupled with a record of impactful marketing campaigns, demonstrate her capability and influence in the industry.
