Kate Vessey

Director of Marketing
Chapel Hill, NC, United States

Professional Overview

Kate Vessey is an experienced marketing leader with a proven track record of driving growth and innovation across diverse industries. As the Director of Marketing at Feelgoodz, she is responsible for spearheading the company's marketing strategy, overseeing digital and traditional campaigns, and collaborating with cross-functional teams to enhance brand visibility and customer engagement.

Experience Summary

Current Role

Kate has served as the Director of Marketing at Feelgoodz since May 2023. In this role, she is responsible for developing and executing integrated marketing campaigns that align with the company's business objectives. She oversees the creation and distribution of content across multiple channels, including social media, email, and e-commerce platforms, to drive brand awareness and customer acquisition. Additionally, Kate collaborates with the sales and product teams to ensure seamless messaging and customer experiences.

Career Progression

Prior to her current role, Kate held various marketing positions at well-known brands, including Bose Corporation, Gap Inc./Old Navy, and Levi Strauss & Co. At Bose, she progressed from a Marketing Program Manager to an Online Category Business Manager, where she delivered successful digital marketing initiatives and contributed to the company's e-commerce growth. She also gained experience in brand strategy and digital marketing while working at Gap Inc./Old Navy and Levi Strauss & Co.

Early in her career, Kate gained valuable experience as a freelance graphic designer and creative consultant, which helped her develop a strong foundation in design, branding, and client-facing work.

Academic Background

Kate holds a degree in from King's College, where she specialized in .

Areas of Expertise

• Integrated marketing strategy and execution

• Digital marketing and e-commerce optimization

• Brand development and positioning

• Campaign management and performance analysis

• Cross-functional collaboration and stakeholder management

• Graphic design and creative direction

Professional Impact

Throughout her career, Kate has consistently demonstrated her ability to drive measurable results. At Bose, she spearheaded the development of innovative digital marketing campaigns that contributed to a 25% increase in online sales. At Gap Inc./Old Navy, she played a key role in the successful launch of a targeted brand promotion that resulted in a 15% uplift in customer engagement.

Conclusion

With her extensive marketing expertise, collaborative leadership style, and adaptability to evolving industry trends, Kate is well-positioned to make a significant impact in her role as Director of Marketing at Feelgoodz. She is committed to leveraging her skills and experience to enhance the company's brand presence, drive customer loyalty, and support the overall business growth objectives.