Katelyn McCubbin
Director of Influencer Marketing
San Antonio, Texas, United States
Professional Overview
Katelyn McCubbin is an experienced marketing professional with a strong focus on influencer marketing. As the Director of Influencer Marketing at SHEATH (SHEATH Underwear), she leverages her expertise in digital strategy, content creation, and relationship management to drive impactful campaigns and build valuable partnerships with industry-leading influencers.
Experience Summary
Current Role
Katelyn has served as the Director of Influencer Marketing at SHEATH (SHEATH Underwear) since March 2018. In this role, she is responsible for developing and executing comprehensive influencer marketing strategies to enhance brand visibility, engage target audiences, and drive measurable sales growth. Katelyn's leadership has been instrumental in establishing SHEATH as a trusted and influential brand within the industry, securing high-profile partnerships with key opinion leaders and achieving significant increases in website traffic, social media engagement, and revenue.
Career Progression
Prior to her current role, Katelyn worked as a Photographer and I.T. professional at ConBrio Beads & Glass Jewelry by Susan Butler from 2013 to 2018. In this position, she honed her skills in visual content creation, digital asset management, and providing technical support to the organization. Katelyn's diverse background and adaptability have enabled her to seamlessly transition into the world of influencer marketing, where she continues to make a significant impact.
Academic Background
Katelyn holds a Bachelor's degree in Marketing from the University of Texas at San Antonio, where she graduated with Honors.
Areas of Expertise
- Influencer marketing strategy and campaign management
- Social media marketing and content creation
- Digital analytics and performance tracking
- Relationship building and partnership management
- Adaptability and cross-functional collaboration
Professional Impact
Under Katelyn's leadership, SHEATH has secured partnerships with prominent influencers across various lifestyle and fashion verticals, resulting in a significant increase in brand awareness, social media engagement, and e-commerce sales. Katelyn's strategic approach and execution have been instrumental in positioning SHEATH as a leading player in the underwear and intimates market.
Conclusion
With her comprehensive experience in digital marketing, content creation, and influencer relations, Katelyn McCubbin is poised to continue driving innovation and success in her role as the Director of Influencer Marketing at SHEATH. Her demonstrated track record of delivering impactful campaigns and fostering meaningful partnerships makes her a valuable asset to the organization and the industry as a whole.
