Katelyn Reitz, MBA

Director, Business Development

Professional Overview
Katelyn Reitz is an accomplished business development and membership management professional with over a decade of experience in the non-profit and association sectors. As the Director of Business Development at the American Resort Development Association, she leverages her expertise in strategic partnership development, membership growth, and market analysis to drive organizational success.

Experience Summary

Current Role
In her current role as Director of Business Development, Katelyn is responsible for identifying and cultivating new revenue streams, forging strategic partnerships, and expanding the association's member base. She plays a key role in shaping the organization's business development strategy, leading cross-functional initiatives, and ensuring the delivery of exceptional value to members and industry stakeholders.

Career Progression
Prior to her current position, Katelyn held various leadership roles within the American Resort Development Association, including Director of Membership Development and Sales and Marketing Manager. She also has experience in the non-profit sector, having served as the Director of Development at the National Organization on Fetal Alcohol Syndrome. Her diverse background and proven track record of success have positioned her as a respected industry leader.

Academic Background
Katelyn holds a Master of Business Administration (MBA) degree from the University of Wisconsin-Oshkosh, where she also earned a bachelor's degree in Communications. Her academic achievements, combined with her practical experience, have equipped her with a well-rounded skillset to excel in her current role.

Areas of Expertise

• Strategic business development and partnership management

• Membership growth and retention strategies

• Market research and data-driven decision making

• Cross-functional collaboration and project management

• Effective communication and stakeholder engagement

Professional Impact
During her tenure at the American Resort Development Association, Katelyn has spearheaded several high-impact initiatives, including the launch of a new membership program that resulted in a 20% increase in member retention. She has also played a pivotal role in securing several key strategic partnerships, expanding the organization's reach and diversifying its revenue streams.

Conclusion
Katelyn Reitz is a seasoned business development professional with a proven track record of driving organizational growth and success. Her deep industry knowledge, strategic mindset, and collaborative leadership style make her a valuable asset to the American Resort Development Association. Katelyn is poised to continue making significant contributions to the association and the wider industry.