Kateryna Koval - Product Manager
Professional Overview
Kateryna Koval is an accomplished product management professional with a diverse background in marketing, project management, and strategic business development. As a Product Manager at EPAM Systems, she leverages her deep industry expertise and user-centric approach to drive innovation and deliver exceptional digital products and solutions.
Experience Summary
Current Role
As a Product Manager at EPAM Systems, Kateryna is responsible for leading the strategic product roadmap, translating business requirements into technical specifications, and coordinating cross-functional teams to ensure timely delivery of high-quality products. She excels at aligning product vision with customer needs, optimizing user experiences, and implementing data-driven decision-making to maximize product performance and impact.
Career Progression
Kateryna's career trajectory has been marked by progressive leadership roles in marketing and product management. Prior to joining EPAM Systems, she served as the Head of Marketing at KREISEL Ukraine, where she spearheaded the company's brand positioning, digital marketing strategies, and customer engagement initiatives. She has also held marketing management positions at SUBJ: and Studio Moderna, where she demonstrated a strong track record of driving revenue growth, improving operational efficiency, and fostering customer loyalty.
Academic Background
Kateryna holds a Bachelor's degree in Economics and Management from a leading university in Ukraine. Her academic background has provided her with a solid foundation in business strategy, data analysis, and problem-solving, which she leverages in her current role.
Areas of Expertise
- Product management and development
- User experience design and optimization
- Market research and competitive analysis
- Digital marketing and customer engagement
- Cross-functional team leadership and collaboration
- Data-driven decision-making and performance optimization
Professional Impact
Throughout her career, Kateryna has made significant contributions to the success of her employers. At KREISEL Ukraine, she played a pivotal role in revitalizing the company's brand and driving a 25% increase in online sales. As a Marketing Manager at SUBJ:, she implemented a comprehensive digital marketing strategy that resulted in a 35% growth in website traffic and a 20% improvement in lead conversion rates.
Conclusion
Kateryna Koval is a versatile and results-oriented product management professional with a proven track record of driving innovation, optimizing user experiences, and delivering measurable business impact. Her multifaceted expertise, coupled with her strategic mindset and customer-centric approach, make her a valuable asset to the teams and organizations she serves.
