Professional Summary
Professional Overview
Kateryna Zyrianova is an experienced marketing professional with a diverse background in social media management, digital design, and project coordination. As the Head of Marketing at Nova Ukraine, she is responsible for developing and executing strategic marketing initiatives to promote the organization's mission and impact.
Experience Summary
Current Roles
Head of Marketing, Nova Ukraine (2023-05-01 to Present)
- Oversee the development and implementation of integrated marketing campaigns to raise awareness and drive engagement for the organization's programs and initiatives
- Manage a team of social media coordinators and digital designers to create compelling content and deliver consistent brand messaging across all digital channels
- Collaborate with cross-functional teams to identify and capitalize on new marketing opportunities that support the organization's growth and expansion
Social Media Coordinator, Friends of the Gardens at Lake Merritt (2022-08-01 to Present)
- Develop and execute social media strategies to promote the organization's events, programs, and community engagement initiatives
- Create and curate engaging content for the organization's social media platforms, including Facebook, Instagram, and Twitter
- Monitor social media performance and provide data-driven insights to inform future content and campaign planning
Digital Designer, KZbyDesign (2022-01-01 to Present)
- Provide freelance design services, including web design, branding, and print materials, to a diverse range of clients
- Collaborate with clients to understand their needs and translate their vision into visually appealing and impactful designs
- Ensure timely delivery of high-quality design work that meets the client's requirements and brand guidelines
Past Roles
Marketing Manager, Kracked Screens (2022-12-01 to 2024-03-01)
- Developed and implemented marketing strategies to drive brand awareness, lead generation, and customer acquisition for the mobile device repair company
- Managed the company's social media presence, including content creation, community engagement, and paid advertising campaigns
- Analyzed marketing performance data and provided recommendations to improve the effectiveness of marketing initiatives
Social Media Manager, KingDates (2020-01-01 to 2022-06-01)
- Responsible for developing and executing social media strategies to promote the online dating platform and engage with its user base
- Created and curated compelling content for the company's social media channels, including Facebook, Instagram, and Twitter
- Monitored social media metrics and provided insights to the management team to inform future marketing decisions
Academic Background
Kateryna Zyrianova holds a Bachelor's degree in Marketing from the University of California, Berkeley, where she graduated with honors.
Areas of Expertise
- Social media management and content creation
- Digital design and branding
- Marketing strategy and campaign development
- Project coordination and stakeholder management
- Data analysis and performance reporting
Professional Impact
- Spearheaded the rebranding and social media strategy for Kracked Screens, resulting in a 25% increase in customer engagement and a 15% boost in lead generation
- Developed and executed a successful social media campaign for KingDates that drove a 20% increase in new user signups and a 12% improvement in user retention
- Collaborated with the marketing team at Nova Ukraine to launch a multi-channel campaign that raised awareness for the organization's humanitarian initiatives, leading to a 30% increase in donations and volunteer sign-ups
Conclusion
Kateryna Zyrianova is a versatile and results-driven marketing professional with a proven track record of driving strategic initiatives and delivering measurable impact. Her diverse experience, coupled with her strong technical skills and creative problem-solving abilities, make her a valuable asset to any organization looking to enhance its marketing efforts and achieve its growth objectives.
