Katha Tara

Vice President Marketing, Gurugram, Haryana, India

Professional Overview
Katha Tara is an accomplished marketing executive with over 15 years of experience driving brand recognition, customer acquisition, and digital transformation across the consumer electronics and automotive industries. As the Vice President of Marketing at Zupee, she is responsible for spearheading the company's overall marketing strategy, optimizing digital channels, and expanding the brand's reach within the rapidly evolving online gaming landscape.

Experience Summary

Current Role
As the Vice President of Marketing at Zupee, Katha oversees a team of talented marketers, brand managers, and digital strategists. In this role, she has been instrumental in developing and executing integrated marketing campaigns that have significantly increased Zupee's user base and brand visibility. Katha's data-driven approach and ability to adapt to market trends have enabled Zupee to maintain a competitive edge and solidify its position as a leading player in the online gaming industry.

Career Progression
Prior to her current role, Katha served as the Head of Brand and Media at Zupee, where she successfully revamped the company's brand identity and implemented innovative digital marketing initiatives that drove user engagement and customer acquisition. Before joining Zupee, Katha held the position of Director of Marketing at CarDekho, where she played a pivotal role in expanding the company's online presence and developing data-driven marketing strategies that contributed to its growth.

Katha's earlier experience includes her role as the Category Brand Head for Home Appliances at LG Electronics, where she spearheaded product marketing campaigns and leveraged her expertise in consumer insights to enhance the brand's market positioning.

Academic Background
Katha holds a Bachelor of Business Administration degree from the Delhi University and a Post Graduate Diploma in Marketing Management from the Indian Institute of Management, Ahmedabad.

Areas of Expertise

• Strategic brand management

• Integrated marketing campaign development

• Digital marketing and social media optimization

• Performance marketing and customer acquisition

• Data-driven decision making and analytics

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at Zupee, Katha has spearheaded the launch of several successful marketing campaigns that have driven user growth by over 50% and increased the company's social media following by 30%. Her ability to align marketing initiatives with the company's business objectives has contributed to Zupee's consistent year-over-year revenue growth.

Conclusion
Katha Tara is a seasoned marketing leader with a proven track record of driving business impact through innovative, data-driven strategies. Her deep understanding of consumer behavior, coupled with her expertise in digital marketing and brand building, make her a valuable asset to the Zupee team as the company continues to expand its presence in the dynamic online gaming industry.