Katharyn Orvis

Vice President, Marketing & Sustainability

Professional Overview
Katharyn Orvis is an accomplished marketing and sustainability executive with over a decade of experience driving strategic initiatives and leading high-performing teams. As the Vice President of Marketing & Sustainability at New Chapter, Inc., she is responsible for developing and executing comprehensive marketing strategies that elevate the company's brand, drive sustainable business practices, and contribute to its overall growth and profitability.

Experience Summary

Current Role
As the Vice President of Marketing & Sustainability at New Chapter, Inc., Katharyn oversees all marketing and sustainability-related functions, including brand management, digital marketing, advertising, and corporate social responsibility initiatives. She is instrumental in aligning the company's marketing efforts with its commitment to environmental stewardship and sustainable operations, ensuring a cohesive and impactful approach.

Career Progression
Prior to her current role, Katharyn held several leadership positions at New Chapter, Inc., including Senior Director of Marketing and Marketing Director. In these roles, she successfully launched new product lines, developed innovative marketing campaigns, and implemented data-driven strategies that drove significant revenue growth and brand awareness. Before joining New Chapter, Inc., Katharyn gained valuable experience in the consumer packaged goods industry, serving as an Associate Brand Manager at Keurig Green Mountain, Inc. and an Assistant Brand Manager at Newell Brands.

Academic Background
Katharyn holds a Bachelor of Arts degree in Communications from Syracuse University, where she graduated with honors and was recognized for her academic excellence.

Areas of Expertise

• Strategic marketing and brand management

• Sustainability and corporate social responsibility

• Digital marketing and e-commerce optimization

• Product development and launch strategy

• Integrated marketing communications

• Team leadership and organizational development

Professional Impact
During her tenure at New Chapter, Inc., Katharyn has been instrumental in the company's sustainability initiatives, leading the development and implementation of a comprehensive environmental policy that has reduced the organization's carbon footprint and waste output by 25% and 30%, respectively. Additionally, she has spearheaded the launch of several successful product lines that have contributed to the company's market share growth and industry recognition.

Conclusion
Katharyn Orvis is a seasoned marketing and sustainability leader with a proven track record of driving strategic initiatives and delivering measurable results. Her expertise in aligning marketing and sustainability objectives, combined with her strong leadership skills and industry knowledge, make her a valuable asset to New Chapter, Inc. as the company continues to expand its reach and solidify its position as a leader in sustainable business practices.