Professional Summary

Professional Overview

Katherine Andruha is an accomplished business development executive with extensive experience driving growth and revenue generation for leading technology companies. As the Vice President of Business Development at Fivetran, she is responsible for spearheading the company's strategic partnerships and go-to-market initiatives. Leveraging her deep industry expertise, Katherine also serves as a GTM Advisor and Sales Development expert at Scale Venture Partners.

Experience Summary

Current Roles

Vice President of Business Development, Fivetran (2023 - Present)

• Oversees the strategic direction and execution of Fivetran's business development and partnership initiatives

• Collaborates cross-functionally to identify and capitalize on new market opportunities, expand the company's customer base, and drive revenue growth

• Serves as a trusted advisor to the executive team, providing data-driven insights and recommendations to enhance the company's go-to-market strategy

GTM Advisor, Sales Development, Scale Venture Partners (2023 - Present)

• Advises portfolio companies on best practices for sales development and go-to-market strategy

• Leverages extensive industry knowledge and proven track record to help scale-ups accelerate their growth and reach

Career Progression

Prior to her current roles, Katherine held several senior-level positions at leading technology companies, including:

• Global Sales Director, Simpplr (2022 - 2023)

• Head of Business Development and Web Sales, Americas, Cloudflare (2022)

• Fractional GTM Marketing and Sales Development Strategy, eightfold.ai (2019 - 2020)

• Senior Director, Global Marketing and Sales Development, Anaplan (2018 - 2019)

• Director, Global Marketing and Sales Development Strategy, Apttus (2016 - 2018)

• Global Sales Development Leader, SugarCRM (2015 - 2016)

Throughout her career, Katherine has demonstrated a consistent track record of driving growth, optimizing sales and marketing operations, and leading high-performing teams.

Academic Background

Katherine holds a Full-Time MBA from the University of Illinois Urbana-Champaign, where she specialized in strategic management and entrepreneurship.

Areas of Expertise

• Go-to-market strategy and execution

• Strategic partnerships and alliances

• Sales development and lead generation

• Marketing and demand generation

• Team leadership and talent management

• Data-driven decision making

Professional Impact

• Spearheaded the development and implementation of innovative sales and marketing strategies that resulted in significant revenue growth for past employers

• Leveraged data-driven insights to optimize sales and marketing processes, leading to improved efficiency and team productivity

• Served as a trusted advisor to executive teams, providing strategic guidance and recommendations to accelerate growth and expand market share

• Actively engaged in industry events and thought leadership initiatives, contributing to the advancement of business development and sales development practices

Conclusion

With her exceptional track record of success, deep industry expertise, and demonstrated leadership capabilities, Katherine Andruha is poised to continue driving transformative growth and delivering remarkable results for Fivetran and Scale Venture Partners' portfolio companies.