Professional Summary
Professional Overview
Katherine Edwards is an experienced Associate Brand Director with a proven track record of driving brand strategy, innovation, and revenue growth in the consumer packaged goods (CPG) industry. With expertise in marketing management, international business, and brand development, she has helped leading organizations like Ripple Foods, Campbell Soup Company, and Nestle USA achieve their strategic objectives.
Experience Summary
Current Role
As the Associate Brand Director at Ripple Foods, Katherine is responsible for developing and executing brand strategy, managing cross-functional teams, and driving the company's growth initiatives. She leverages her deep understanding of consumer insights, market trends, and competitive landscapes to ensure Ripple's brands remain relevant and competitive in the fast-paced dairy alternatives market.
Career Progression
Prior to her current role, Katherine served as a Senior Brand Manager at Campbell Soup Company, where she successfully launched new product lines and revitalized existing brands, contributing to significant revenue and market share gains. She has also held brand management positions at Nestle USA, Constellation Brands, and Henkel, demonstrating her ability to thrive in dynamic, highly competitive environments.
Academic Background
Katherine holds an MBA in Marketing Management and International Business from The Ohio State University Fisher College of Business, as well as an MBA in Business Administration and Management from The University of Edinburgh. She earned her BA in Economics from the University of North Carolina at Chapel Hill, showcasing her strong academic pedigree and commitment to continuous learning.
Areas of Expertise
- Brand strategy and development
- Marketing campaign management
- Product innovation and launch
- Consumer insights and market analysis
- Cross-functional team leadership
- Financial planning and performance management
Professional Impact
Throughout her career, Katherine has spearheaded numerous successful brand initiatives, driving measurable improvements in key performance indicators such as market share, revenue growth, and customer satisfaction. Her innovative thinking, collaborative approach, and data-driven decision-making have earned her recognition as a strategic business partner and trusted advisor within the CPG industry.
Conclusion
With her extensive experience, diverse industry knowledge, and strong academic credentials, Katherine Edwards is poised to continue making a significant impact as an Associate Brand Director at Ripple Foods. Her dedication to brand excellence and successful track record make her a valuable asset to any organization seeking to strengthen its market position and drive sustainable growth.
