Professional Overview
Katherine Kelly is an experienced Associate Brand Manager with a strong background in brand management, consumer marketing, and data analytics. She currently oversees the Adult TYLENOL® brand at Kenvue, a leading consumer healthcare company, where she is responsible for driving strategic marketing initiatives and enhancing brand performance.
Experience Summary
Current Role
As the Associate Brand Manager for Adult TYLENOL® at Kenvue, Katherine is responsible for developing and executing integrated marketing campaigns that build brand awareness and drive sales. She collaborates cross-functionally with the marketing, sales, and analytics teams to analyze market data, identify growth opportunities, and implement effective promotional strategies. Through her strategic leadership, Katherine has played a key role in increasing Adult TYLENOL®'s market share and profitability.
Career Progression
Prior to her current role, Katherine served as the Associate Brand Manager for ZARBEE'S at Kenvue, where she managed consumer and trade promotions, as well as healthcare professional marketing efforts. She also gained valuable experience as a Brand Management MBA Summer Associate, working on the LUBRIDERM brand. Earlier in her career, Katherine held positions in events marketing and field marketing at Formlabs, a leading 3D printing technology company.
Academic Background
Katherine holds a Bachelor's degree in History and Social Studies from Harvard University, where she graduated cum laude. She also completed a teaching fellowship at King's Academy, further developing her leadership and communication skills.
Areas of Expertise
- Brand strategy and management
- Integrated marketing campaign development
- Data-driven decision making
- Cross-functional collaboration
- Marketing analytics and forecasting
- Events and field marketing
Professional Impact
During her tenure as the Associate Brand Manager for ZARBEE'S, Katherine implemented a successful consumer promotion that led to a 15% increase in sales, and she spearheaded a healthcare professional marketing campaign that resulted in a 20% increase in product recommendations. In her current role, she has played a pivotal role in the launch of a new Adult TYLENOL® product line, which has contributed to a 10% year-over-year growth in the brand's revenue.
Conclusion
With her strong background in brand management, marketing, and analytics, Katherine is poised to continue driving growth and innovation for leading consumer healthcare brands. Her strategic mindset, cross-functional expertise, and commitment to data-driven decision making make her a valuable asset to the Kenvue team.
