Katherine-Margaux Longest

Professional Summary

Professional Overview
Katherine-Margaux Longest is an accomplished marketing executive with extensive experience driving growth and digital transformation for leading lifestyle and e-commerce brands. As the Vice President of Marketing at OSEA Malibu, she oversees strategic marketing initiatives that have significantly expanded the company's online presence and customer base. In addition, she serves as a Strategic Advisor for CRANEL, providing high-level guidance on product development and go-to-market strategies.

Experience Summary

Current Role
As the Vice President of Marketing at OSEA Malibu, Katherine-Margaux is responsible for developing and executing integrated marketing campaigns that have increased brand awareness, digital engagement, and e-commerce sales. She has led the implementation of data-driven strategies to optimize the customer experience, resulting in a 28% year-over-year increase in online revenue. Additionally, she has spearheaded the brand's successful expansion into new international markets, contributing to a 35% expansion of the global customer base.

Career Progression
Prior to her current role, Katherine-Margaux held various leadership positions within the marketing and e-commerce space. As the Senior Director of Growth Marketing at OSEA Malibu, she developed and implemented innovative digital marketing strategies that drove a 42% increase in website traffic and a 25% improvement in customer retention. Her earlier experience includes roles as the Director of Growth Marketing at OSEA Malibu, Digital Marketing Instructor at FIDM, and Director of E-Commerce at Bodewell, where she demonstrated her ability to drive strategic initiatives and deliver measurable results.

Academic Background
Katherine-Margaux holds a Master of Business Administration (MBA) degree, with specializations in Merchandising and Marketing, from the Fashion Institute of Design & Merchandising (FIDM). Her academic achievements include being recognized as a top student in her program and serving as a guest lecturer, sharing her expertise in digital marketing and e-commerce.

Areas of Expertise

• Digital marketing strategy and execution

• Omnichannel customer experience optimization

• E-commerce growth and performance optimization

• Branding and marketing campaign development

• Data-driven decision making and analytics

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Katherine-Margaux has been recognized for her ability to drive innovative marketing initiatives that deliver measurable results. She has been instrumental in the successful launches of several new product lines and international market expansions, contributing to significant revenue growth and brand equity enhancement for the companies she has served.

Conclusion
With a proven track record of success in the marketing and e-commerce industries, Katherine-Margaux Longest is a highly respected and strategic marketing leader. Her deep understanding of digital marketing, customer behavior, and data-driven decision-making, combined with her exceptional leadership skills, make her a valuable asset to any organization seeking to drive sustainable growth and market dominance.