Professional Summary

Professional Overview

Katherine Santos is an accomplished marketing professional with over 5 years of experience in the cycling industry. As the Director of Marketing at USA Cycling, she is responsible for leading the organization's comprehensive marketing strategy, driving brand awareness, and overseeing event promotion. Leveraging her expertise in event marketing and media coordination, she plays a crucial role in positioning USA Cycling as a leading force in the sport.

Experience Summary

Current Roles

Director of Marketing, USA Cycling (2023-08-01 to Present)

Develop and execute strategic marketing plans to promote USA Cycling's programs, events, and initiatives

Manage a team of marketing professionals to ensure seamless execution of campaigns and initiatives

Collaborate with cross-functional teams to enhance the organization's digital presence and optimize content strategy

Spearhead the implementation of data-driven marketing tactics to measure and improve campaign performance

Head Coach, 502 VELO Junior Cycling Team (2023-08-01 to Present)

Provide comprehensive coaching and mentorship to junior cyclists, guiding them in technical, tactical, and physical training

Collaborate with the team's leadership to align on program goals and implement effective training regimens

Cultivate a positive and supportive team culture, fostering the development of young athletes

Career Progression

Marketing Manager, USA Cycling (2022-06-01 to 2023-08-01)

Oversaw the execution of marketing campaigns for various USA Cycling events and initiatives

Coordinated with the media team to ensure effective promotion and coverage of key events

Analyzed marketing performance data and provided recommendations to optimize future campaigns

Event Marketing Lead, USA Cycling (2021-06-01 to 2022-06-01)

Played a pivotal role in planning and executing high-profile cycling events, including national championships and international competitions

Collaborated with event organizers, sponsors, and partners to ensure seamless event experiences

Implemented innovative marketing strategies to drive event attendance and engagement

Media Coordinator, Bandy Carroll Hellige (2020-07-01 to 2021-06-01)

Coordinated media activities and publicity efforts for clients across various industries

Cultivated relationships with media outlets and secured favorable coverage for client initiatives

Supported the development and implementation of integrated marketing campaigns

Academic Background

Katherine holds a Bachelor of Business Administration (BBA) degree with a concentration in Marketing from the University of Louisville.

Areas of Expertise

Comprehensive marketing strategy development and execution

Event marketing and promotion

Media relations and publicity management

Data-driven decision making and performance analysis

Cross-functional collaboration and team leadership

Coaching and mentorship of athletes

Professional Impact

Spearheaded the development and launch of a new digital content strategy for USA Cycling, resulting in a 25% increase in website traffic and a 35% growth in social media engagement

Led the marketing efforts for the 2022 USA Cycling National Championships, which saw a 20% increase in spectator attendance compared to the previous year

Played a key role in securing high-profile sponsorships and partnerships for USA Cycling, contributing to a 15% increase in the organization's marketing revenue

Conclusion

With her extensive experience in the cycling industry, strong marketing expertise, and proven track record of driving impactful results, Katherine Santos is poised to continue making significant contributions to the growth and success of USA Cycling. Her passion for the sport, combined with her strategic leadership and innovative mindset, make her a valuable asset to the organization.